Imperial Tobacco response to the announcement of plain packaging coming to Australia

Smoking in Films

 

Reeling Them In
Smoking in film fact sheet from the NSW Cancer Council.

Smoke Free Movies
Investigates tobacco product placement in films with the aim to "reduce the U.S. film industry's usefulness to Big Tobacco's domestic and global marketing". Smoke Free Movies is a project of Stanton A. Glantz, PhD, professor of medicine at the University of California, San Francisco. The site was updated in May 2005 including the "who's who" list of producers, directors, actors, etc who have made the smokiest movies.

"LIGHT" Advertising

 

Despite tobacco industry claims that words like "light, lite, mild, ultra" and so on are not health claims, Philip Morris's Kraft General Foods market a range of products using the word "Light" which directly target people concerned about health, such as this 'light' peanut butter "for health nuts".

Internet advertising

 

Even though tobacco advertising is banned in Australia, a number of cigar companies continue to advertise via the Internet:


Tobacco Station Moorooka


Alexander's Cigars, who offer 'mystique' and 'romance' on their site.


Baranows, who operate in Australia and internationally.


Wavesnet, a site that used to facilitate Alpine promotion for Philip Morris,was closed for renovations on November 30, 2001. Wavesnet morphed into PUBLICIS ZIP PTY LIMITED. Click here for more information about the Wavesnet industry strategy.

 

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