Join us in monitoring and researching the promotional activities of the global tobacco industry.
"In our opinion, [after taxation] the other two regulatory environment changes that concern the industry the most are homogenous packaging and below-the-counter sales. Both would significantly restrict the industry's ability to promote their products." Morgan Stanley Research (2007)
Imperial Tobacco response to the announcement of plain packaging coming to Australia
Smoking in Films
Reeling Them In
Smoking in film fact sheet from the NSW Cancer Council.
Smoke Free Movies
Investigates tobacco product placement in films with the aim to "reduce the U.S. film industry's usefulness to Big Tobacco's domestic and global marketing". Smoke Free Movies is a project of Stanton A. Glantz, PhD, professor of medicine at the University of California, San Francisco. The site was updated in May 2005 including the "who's who" list of producers, directors, actors, etc who have made the smokiest movies.
"LIGHT" Advertising
Despite tobacco industry claims that words like "light, lite, mild, ultra" and so on are not health claims, Philip Morris's Kraft General Foods market a range of products using the word "Light" which directly target people concerned about health, such as this 'light' peanut butter "for health nuts".

Internet advertising
Even though tobacco advertising is banned in Australia, a number of cigar companies continue to advertise via the Internet:
Alexander's Cigars, who offer 'mystique' and 'romance' on their site.
Baranows, who operate in Australia and internationally.
Wavesnet, a site that used to facilitate Alpine promotion for Philip Morris,was closed for renovations on November 30, 2001. Wavesnet morphed into PUBLICIS ZIP PTY LIMITED. Click here for more information about the Wavesnet industry strategy.
Slideshows

