Join us in monitoring and researching the promotional activities of the global tobacco industry.
"In our opinion, [after taxation] the other two regulatory environment changes that concern the industry the most are homogenous packaging and below-the-counter sales. Both would significantly restrict the industry's ability to promote their products." Morgan Stanley Research (2007)
The 2010 National Drug Strategy Household Survey report shows the proportion of people aged 14 years or older smoking tobacco daily has dropped to 15.1%, down from 16.6% in 2007. The largest falls in daily smoking were among people in their early twenties to mid-forties. Almost 40% of smokers had reduced the amount they smoked in a day in 2010, and 29% had tried unsuccessfully to give up smoking. The proportion of people nominating cost as a factor increased significantly from 35.8% in 2007 to 44.1% in 2010.