Join us in monitoring and researching the promotional activities of the global tobacco industry.
"In our opinion, [after taxation] the other two regulatory environment changes that concern the industry the most are homogenous packaging and below-the-counter sales. Both would significantly restrict the industry's ability to promote their products." Morgan Stanley Research (2007)
Explore our gallery for images of tobacco control campaigns, cigarette packs, and tobacco industry leaders. Watch our collection of historical films and videos for classic commercials, historical social marketing campaigns and the latest Australian tobacco control campaigns.
Watch up-to-date videos featuring a variety of tobacco control topics.
In need of reference material? We have content on cessation, developing nations, economic aspects, harm reduction, ingredients and regulation, health effects, retail displays, the law, and just about anything else associated with tobacco control.
Get the inside track on the tobacco industry and its activities in the media, advertising, youth smoking, and smuggling. Familiarise yourself with industry front groups and spokespeople and read an Australian history of tobacco industry denials about the health effects of smoking, addictiveness of nicotine and marketing of tobacco products to children.

