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Chapman S, Byrne F, Carter SM. "Australia is one of the darkest
markets in the world": the global importance of Australian
tobacco control [introduction to the Australian supplement]. Tobacco
Control 2003; 12 (Suppl 3): iii1-iii3.
Carter SM. The Australian cigarette brand as product, person, and
symbol. Tobacco
Control 2003; 12 (Suppl 3): iii79-iii86.
Conclusions: Tobacco control activities have undermined cigarette
brand equity. Further research is needed regarding brand loyalty,
low tar, and brand categories. Smokers may respond more positively
to tobacco control messages consistent with the identities of their
chosen brand, and brand-as-organisation elements may assist. Further
marketing restrictions should consider all elements of brand identity,
and aim to undermine brand categories.
Carter SM. Going below the line: creating transportable brands
for Australias dark market. Tobacco
Control 2003; 12 (Suppl 3): iii87-iii94. Conclusions:
The tobacco industry acknowledges that marketing restrictions have
an impact, validating their continued use in tobacco control. The
industry is extremely creative in circumventing these marketing
restrictions, requiring tobacco marketing regulations to be informed
by marketing expertise, regularly updated, and to adopt the broadest
possible scope. Tobacco control advocates, particularly those communicating
with young people, could learn from the creativity of the tobacco
industry.
Carter SM. New frontier, new power: the retail environment in Australias
dark market. Tobacco
Control 2003; 12 (Suppl 3): iii95-iii101. Conclusions:
Cigarette companies prize retail marketing in Australia's dark market.
Stringent point of sale marketing restrictions should be included
in any comprehensive tobacco control measures. Relationships between
retailers and the industry will be more difficult to regulate. Retail
press advertising and trade promotional expenditure could be banned.
In-store marketing assistance, retail-tobacco industry alliance
building, and new electronic retail distribution systems may be
less amenable to regulation. Alliances between the health and retail
sectors and financial support for a move away from retail dependence
on tobacco may be necessary to effect cultural change.
Carter SM. Cooperation and control: the Tobacco Institute of Australia.
Tobacco
Control 2003; 12 (Suppl 3): iii54-iii60. Objective:
To describe the history of the Tobacco Institute of Australia (TIA),
particularly regarding connections between local and international
cigarette manufacturers and tobacco organisations
Carter SM. From legitimate consumers to public relations pawns:
the tobacco industry and young Australians. Tobacco
Control 2003; 12 (Suppl 3): iii71-iii78. Objective:
To document the Australian tobacco industrys activities regarding
youth smoking to support tobacco control.
Carter SM, Chapman S. Smoking, disease, and obdurate denial: the
Australian tobacco industry in the 1980s. Tobacco
Control 2003; 12 (Suppl 3): iii23-iii30. Objective:
To contrast the Australian tobacco industrys awareness of
the diseases caused by smoking with their aggressive public denial
on the relation between smoking and disease in the 1980s.
Chapman S. "It is possible he is a kind of nut": how
the tobacco industry quietly promoted Dr William Whitby. Tobacco
Control 2003; 12 (Suppl 3): iii4-iii6. Abstract:
Dr William Whitby was a general practitioner in Sydney who, from
1978 until about 1987, self published two books extolling the virtues
of smoking and ridiculing anti-smoking claims. Privately the tobacco
industry regarded him as "nutty", while nonetheless believing
that his views should be promoted. They quietly supported him by
distributing his book, offering legal advice, and persuading him
to take media training. Many Australians would have been exposed
to his views.
Chapman S. "Keep a low profile": pesticide residue, additives,
and freon use in Australian tobacco manufacturing. Tobacco
Control 2003; 12 (Suppl 3): iii45-iii53. Objective:
To review the Australian tobacco industrys knowledge of pesticide
residue on Australian tobacco and its policies and practices on
resisting calls by tobacco control advocates that consumers should
be informed about pesticide residue as well as additives.
Chapman S. "We are anxious to remain anonymous": the
use of third party scientific and medical consultants by the Australian
tobacco industry. Tobacco
Control 2003; 12 (Suppl 3): iii31-iii37.
Objective: To document the history of visits to Australia by tobacco
industry sponsored scientists and news media reports about smoking
and health matters generated by their visits.
Chapman S. and Carter SM. "Avoid health warnings on all tobacco
products for just as long as we can": a history of tobacco
industry efforts to avoid, delay and dilute health warnings on cigarettes.
Tobacco
Control 2003; 12 (Suppl 3): iii13-iii22. Objective:
To review critically the history of Australian tobacco industry
efforts to avoid, delay, and dilute pack warnings on cigarettes.
King W, Carter SM, Borland R, Chapman S and Gray N. The Australian
tar derby: the origins and fate of a low tar harm reduction programme.
Tobacco
Control 2003; 12 (Suppl 3): iii61-iii70. Objective:
To document the development of the low tar harm reduction programme
in Australia, including tobacco industry responses.
Chapman S, Carter SM and Peters M. "A Deep Fragrance of Academia":
the Australian Tobacco Research Foundation. Tobacco
Control 2003; 12 (Suppl 3): iii38-iii44. Objective:
(1) To review the history of the tobacco industry supported Australian
Tobacco Research Foundation (ATRF)(19701994) for evidence
of the industrys use of the Foundation to further its objectives
that "more research was needed" on smoking and health
and to promulgate the view that nicotine was not addictive. (2)
To review efforts by public health advocates to discredit the ATRF
as a public relations tool used by the Australian industry.
Chapman S and and Penman, A. "Can't stop the boy": Philip
Morris' use of Healthy Buildings International to prevent workplace
smoking bans in Australia. Tobacco
Control 2003; 12 (Suppl 3): iii107-iii112. Objective:
To document the relationship of the indoor air consultancy company
Healthy Buildings International (HBI) with the Australian tobacco
industry.
Trotter L and Chapman S. "Conclusions about exposure to ETS
and health that will be unhelpful to us": how the tobacco industry
attempted to delay and discredit the 1997 Australian National Health
and Medical Research Council report on passive smoking. Tobacco
Control 2003; 12 (Suppl 3): iii102-iii106. Objective:
To demonstrate how the tobacco industry attempted to delay and discredit
the publication of a report on passive smoking that the tobacco
industry anticipated to contain recommendations that would be unfavourable
to their business.
Tofler A. and Chapman S. "Some convincing arguments to pass
back to nervous customers": the role of the tobacco retailer
in the Australian tobacco industry's smoker reassurance campaign
1950-1978. Tobacco
Control 2003; 12 (Suppl 3): iii7-iii12.
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