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Click here to review industry documents cited in the forthcoming paper "Nicotine analogues: A review of tobacco industry research interests" by Rosemary Vagg and Simon Chapman.

Click here to review select Australian antismoking television commercials.

Click here to review industry documents forming background research for the paper Environmental tobacco smoke research published in the journal Indoor and Built Environment and associations with the tobacco industry by David Garne, Megan Watson, Simon Chapman and Fiona Byrne. The Lancet 2005;365(9461):804-9. Click here to review the appendices containing the supporting evidence.

Document from the BAT collection: Low tar band market overview and lights review - November 1994. The author is inferred to be WD & HO Wills. Presentation providing an overview and understanding of the dynamics and characteristics of the 0-4mg tar band segment and the perception of Lights. "Respondents got a 'surprise' when they read the mg content of the proposed range. They feel they have been somewhat mislead from the point of view that these are really 'normal' mild's posing as 'something' healthier." (on page 38 of the pdf). Click here to go straight to the pdf.

testimony by John St Vincent Welch (Chief Executive Officer of the Tobacco Institute of Australia from 21 January 1991 to the end of April 1992) in the United States of America vs Philip Morris Civil Action No. 99-CV-02496 case. Testimony addresses document destruction and the TIA records management policy.
documents from the filing cabinets of the late Dr Cotter Harvey
materials collected by Peter Vogel, an antismoking activist active in BUGAUP
examples of old cigarette advertisements
select media stories
select extracts from parliamentary debates
photographs of Virginia Slims Rose cigarettes and advertising in Japan. Click here for and other photographs of select cigarette packets.

Not all records have images associated with them. For example, select records for parliamentary debates only provide the context of the debate. The title field is hyperlinked so if you want to read the entire summary click on this field.

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Please read help for more information.

Memorable document quotes ....

Youth

“A significant feature of the Philip Morris position is that the Company’s major brands, i.e. Marlboro and Alpine have a strong orientation towards young users… The extent to which a significant volume of Philip Morris is accounted for by youth oriented brands is clearly advantageous …” Philip Morris Limited five year management plan, 1977-81 Part I (page 108 of the pdf)

“Target Smoker – the young, urban, trend setting smoker is the prime target group for Philip Morris… That this segment constitutes only a small percentage of the total market is less important than the fact that they represent the future, that they lead opinion and change and represent many of the aspirations of other smokers.” Philip Morris Incorporated competitor activity report 1985 by BAT (page 52 of the pdf)

"Marlboro remains our largest selling brand, the world's number one selling cigarette and our best weapon against the competition. The brand is still young and vibrant and we plan to keep it that way through marketing and promotions aimed at young smokers.“ Philip Morris International 1989 - 1993 business plan (page 12 of the pdf)

"Premiums for Alpine are high quality fashion items. The Alpine diary and Waves news letter, although no longer branded, continue to be associated with the brand in the minds of consumers. They provide a unique opportunity for direct communication.“ PML 2RF presentation New York, May 29, 1992 (page 17 of the pdf)

Marketing

Report prepared by Kevin Berg & Associates (they were under contract with RJ Reynolds Tobacco Co. to promote Camel cigarettes) and although this document is for the US market, it demonstrates exploitation of "Generation X" who are consumers that are "most influenced by what he or she sees in the hands of friends, not by some stiff riding a horse in a magazine advertisement". Camel trend influence marketing program, 14 April 1994.

Anti-Smoking Advocacy

“… the Australian industry has formed the most united and concerted force of any comparable Western Nation and have, under the circumstances, been quite successful in delaying the inevitable restrictions on the industry’s marketing practices…” Philip Morris Limited five year management plan, 1977-81 Part I (page 78 of the pdf)

"... the extent of anti-tobacco activity in Australia is one of the worst in the world. This situation cannot be allowed to continue and a comprehensive campaign is being designed for presentation to management." PML 2RF presentation New York, May 29, 1992 (page 19 of the pdf)

Warning Labels

“A key priority is to contain Australia's warning label legislation which is quite serious as it takes up 50% of the front of the pack in Black on White. We have in place a high level permanent task force to work with Federal, State and Local governments." Philip Morris International 1993 (Williamsburg) plan presentation April 30, 1993 Mr. G.C. Bible (page 36 of the pdf)

Click here to review industry documents about graphic health warnings on cigarette packs.