Plain "Generic" Packaging: the next major goal for tobacco control

Packaging is the front-line of product branding. Packaging is openly recognised by manufacturers as a form of advertising in its own right. Click here for a review the case for mandating that all cigarette packs should be sold in plain "generic" packs, differentiated only by the brand name.

And the concept passes the tobacco industry "scream test" -- see text here of 2008 Tobacco Journal International article

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