ARISE (Associates for Research into the Science of Enjoyment)

Dr Faith Fitzgerald and Prof David Warburton enjoy a smoke and a drink

Photo Source: Herald and Weekly Times Photographic Collection

ARISE was a tobacco-funded organisation for researching 'pleasure' (and trivialising tobacco's risks). Professor David Warburton, (now retired, formerly head of Psychopharmacology, University of Reading) was the founder and coordinator of ARISE. ARISE was set up as a direct tobacco industry response to the 1988 US Surgeon General's report on nicotine addiction and appears to have become inactive in 2004. In the 1990s, ARISE was an influential public health group that generated substantial press coverage. Dr Faith Fitzgerald is now Professor of Medicine and Assistant Dean of Humanities and Bioethics at University of California Davis Health System.

The photograph has been reproduced with permission from the Herald & Weekly Times. It was originally published in the Herald Sun (Melbourne) 27 March 1996, page 7 accompanying the article "Eat, Drink and Be Merry Say Scientists".

Mark Ragg published a new story entitled "Tobacco's Secret Society" about ARISE in the Sydney Morning Herald, September 12, 2000. The article can be sourced from the F2 Network News Store.

Dale Atrens
Atrens is an ARISE (Associates for Research into the Science of Enjoyment) member on the staff of the University of Sydney, who has published a paper arguing that nicotine is not addictive without acknowledging his industry links.

Ray Johnstone
Johnstone is a Western Australian academic with views widely applauded by the tobacco industry.

Soaking the poor by Alan Moran
Report published by The Institute of Public Affairs in their Taxation Reform Project series, attacking tobacco tax but not revealing their link to Philip Morris.

John Luik
Luik is a Canadian consultant to the tobacco industry who travels internationally on industry business.

John Luik and second-hand smoke
A transcript of an interview with Alison Smith on CBC-TV, June 21, 2001.

The Montreal Gazette later exposed the fact that Luik had made a habit of lying about his qualifications.

In 1996, the Institute of Public Affairs brought Luik out on a national speaking tour and published a book of his

Several internal industry documents detail the consultancy program that he participated in:

Some reflections on our present discontent. Or: why we are losing the public affairs war on tobacco. Philip Morris document 2500057725/7729.

Lepere, J. Memorandum: J.C. Luik's 'Pandora's box' paper.
Philip Morris document 2501189228/9229.

Lepere, J. Memorandum: J.C. Luik's 'Pandora's box' paper.
Philip Morris document 2501189230.

Report: Project Down Under - group presentation to senior management.
Philip Morris document 2021502135/2142.

Report: Note on a special meeting of the UK industry on environmental tobacco smoke, London, 880217. Philip Morris document 2060563936/3941.

Staunton, D. Memo: National Health And Medical Research Council's review of its
860000 publication entitled 'The Effects of Passive Smoking on Health'.

The IPA wrote a piece on Lee, likening him to an unappreciated Galileo.

Chapman gave a speech to the Thoracic Society about Lee's group and its report, very unkindly described by the IPA writer as "a low point in the Thoracic Society's history".

McIntyre, A. Playing the Man: The Modern Inquisition of 'Concerned' Science.