YOUTH SMOKING

Internationally, there are several programs designed by the tobacco industry to provide the impression that they are serious about reducing youth smoking.

EXAMPLES OF INDUSTRY YOUTH PROGRAMS

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'I've Got the Power' is Defended
Schools should decide if programme has value Kevin Donnelly, Director of the organization that created 'I've got the power', defends it in the NZ Herald, 27 January 1999.

THE CRITIQUES

General Critiques of the Industry's Approach to Youth

Trust Us: we're the tobacco industry (ASH UK)

Danger in the Playground (ASH UK)

Critiques of Youth Access Strategy

Tobacco Industry "Prevention" Programs. Americans for Nonsmokers' Rights. September 1998.

Big Tobacco: still addicting kids
Campaign for tobacco-free kids.

Critical Analysis of Youth Access Laws
Report prepared for the Canadian Cancer Society by Melodie Tilson. September 2002. Provides a critique of programs designed to reduce youth access to cigarettes.

Critique of Education Campaigns

The Pied Pipers of Puffing
Simon Chapman in Tobacco Control 1999;8:14 (Spring).

Dubious Marketing

Marketing to Youth
Campaigners accuse tobacco firm of dubious ploy.
Simon Chapman, BMJ 2000;320:1427 (27 May).