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Advertising of tobacco products in Australia has been progressively
restricted since the 1970s. Bans on cigarette advertising on radio
and television have been in place since 1976. The restriction was
extended in 1988 to encompass all tobacco products. In 1989, the
federal government introduced the Tobacco Products Advertisements
(Prohibition) Act 1989, which prohibited advertising of tobacco
products in all newspapers and magazines, effective December 1990.
The Tobacco Products Advertisements (Prohibition) Act 1989, in
conjunction with the Broadcasting Act 1942, prohibited direct advertising
in the print and broadcast media. Billboard, cinema and leaflet
advertising were also banned in Victoria, South Australia, Western
Australia and the ACT under specific State/Territory legislation.
However, Queensland, New South Wales (until 1991), Tasmania and
the Northern Territory depended on voluntary agreements controlling
the content and placement of advertisements.
The Tobacco Products Advertisements (Prohibition) Act 1989 was
repealed by the Tobacco Advertising Prohibition Act 1992, which
came into effect on 1 July 1993. The Tobacco Advertising Prohibition
Act 1992 was introduced to provide a national standard for tobacco
advertising. This Act imposed restrictions on the broadcasting and
publishing of tobacco advertisements. The prohibitions cover print
media advertising, advertisements in films, videos, television or
radio, advertising on tickets, the sale or supply of any item containing
a tobacco advertisement and outdoor advertising on billboards or
public transport. In circumstances where State or Territory legislation
enforces more restrictive practices than the Commonwealth legislation,
the State or Territory legislation takes precedence. This Act has
undergone several amendments to further restrict tobacco advertising
and sponsorship.
A review of the Tobacco Advertising Prohibition Act 1992 was announced
by Ms Trish Worth, Parliamentary Secretary to the Federal Minister
for Health and Ageing on May 31, 2002. Click
here to review The Senate Community Affairs Legislation Committee
Tobacco advertising prohibition report issued in September
2004. If the link fails click
here. Background: On February 16, 2004,
the Commonwealth Electoral Amendment (Preventing Smoking Related
Deaths) Bill 2004 (the Electoral Amendment Bill) was introduced
into the House of Representatives and on March 10, 2004 Senator
Lyn Allison tabled in the Senate an exposure draft of a Tobacco
Advertising Prohibition (Film, Internet and Misleading Promotion)
Amendment Bill 2004 (the TAP Draft Bill). These were referred to
the Committee for inquiry and report. The report was issued on September
30, 2004 with the following recommendations: 1. That the TAP Draft
Bill proceed. 2. That the Electoral Amendment Bill proceed. 3. That
the Federal government provide the ACCC with funding to undertake
legal action to recover the public costs associated with tobacco
use arising from misleading and deceptive conduct from the tobacco
industry. 4. That the tobacco industry be required to undertake
substantial remedial action. 5. Prohibit the use of descriptors
that have the capacity to deceive consumers.
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Tobacco
Advertising Prohibition Act 1992
"An Act to limit the exposure of the public to advertisements
for smoking and tobacco products, and for related purposes."
(consolidated)
Tobacco
Advertising Prohibition Regulations 1993 No. 129
Regulations under the Tobacco Advertising Prohibition Act 1992.
Trade
Practices Act 1974
Tobacco companies are legally obliged to uphold the principles in
the Trade Practices Act. Section 52 of the Act concerns misleading
or deceptive conduct by corporations.
(consolidated)
Trade Practices (Consumer
Product Information Standards) (Tobacco) Regulations 2004 Statutory
Rules 2004 No. 264
These regulations were notified in the Commonwealth of Australia
Gazette on 26 August 2004 and commenced on 1 September 2004. Statutory
Rules 1994 Nos. 83 and 408 were repealed. The regulations apply
to tobacco that is manufactured in Australia or imported into Australia
and they set out the warning label requirements for cigarette packets
and other tobacco products. Labelling of retail packages are set
out under Parts 3 and 4 of the regulations: (1) A retail package
manufactured in Australia, or imported into Australia, on or after
1 September 2004 and before 1 March 2006, must be labelled in accordance
with Part 3 or 4. (2) A retail package manufactured in Australia,
or imported into Australia, on or after 1 March 2006 must be labelled
in accordance with Part 4. Click
here to review the explanatory statement accompanying the statutory
rules.
Trade
Practices (Consumer Product Information Standards) (Tobacco) Regulations
1994
Useful to provide historical information on the warning label requirements
prior to the commencement of the Trade Practices (Consumer Product
Information Standards) (Tobacco) Regulations 2004 that started on
1 September 2004. Part 3 of the 2004 regulations cover the labelling
of retail packages manufactured or imported before 1 March 2006.
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