About the database   Quick Search   Advanced Search   Search Results   Other Collections   Research   FAQ's   Acrobat Reader	What's New plus Hot Docs Subject Guide Help Title: ARISE (Associates for Research into the Science of Enjoyment): overseas agency brief Organisation: Fishburn Hedges Boys Williams Bates: 2504092395/2504092405 Date: August 1994 Rating: Source: Philip Morris Page Count: 11 Type: Report, Other URL: http://legacy.library.ucsf.edu/tid/umh29e00 Subject: consultants to industry, nonprofit organization Summary: ARISE's "overseas agency brief". An 11 page overview of ARISE (Associates for Research into the Science of Enjoyment). "ARISE could not operate without the support of a number of organisations and international companies who either produce, sell or support so-called "products of enjoyment". They include tobacco companies..." The UK communications agency Fishburn Hedges houses ARISE's secretariat. Fishburn Hedges' "overall objective" is to "establish ARISE as a recognised, credible and permanent international network of scientists, academics, journalists and supporters." It aims to "encourage and report scientific research into the enjoyment of products that give pleasure using a wide body of academic opinion; to present relevant scientific research objectively; to contribute to the social acceptability and freedom of choice debates." Under "public relations" it plans to "assist the recruitment of an international network of associates and supporters." During the summer of 1993, an international survey of 1500 people was carried out in five European countries "to establish what people in different countries considered to be the typical pleasures of everyday life and their views on the roles of products of enjoyment." The results were released to the media "The majority of those who wrote articles or broadcast stories about the subject were sympathetic to ARISE's opinions". Professor David Warburton is the founder and coordinator. [Ed: Associates for Research into the Science of Enjoyment (ARISE) was set up as a direct tobacco industry response to the 1988 US Surgeon General's report on nicotine addiction.] View File