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1 to 10 of 60
| 1. | Title: | Management Board meeting |
|---|---|---|
| Organisation: | British American Tobacco Co. Ltd. | |
| Bates: | 300053346/300053351 | |
| Date: | 18 December 1980 | |
| Rating: |  |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 6 | |
| Type: | Report | |
| Summary: | Restricted BAT Board document. BAT Group Structure: "Consideration was given to Mr. Macadam's note 12.12.80. The Chairman introduced the subject by stating that as a member of the CPC he supported the proposal that Amatil, Imasco and Interversa should report direct to BAT Industries, but that the CPC wished to have the BAT Board's reaction to the proposal before it was discussed at the BAT Industries Board meeting the following day. The Executive members of the Board were opposed to these proposals:- 1. They would result in an immediate diminution of the importance of BAT and tended to ... |
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| 2. | Title: | Virginia Slims - You've come a long way, baby |
|---|---|---|
| Organisation: | Philip Morris International | |
| Bates: | 2500156671/2500156681 | |
| Date: | 1985 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 11 | |
| Type: | Report | |
| Summary: | Brief providing a history of Virginia Slims (VS) and how it was positioned in the market: Fun, Fashion and Flattery. VS was launched in Hong Kong and Japan in 1985. Notes that Japan launched with a menthol style using US ads with a "predominant fashion orientation". "The only substantive difference in the Hong Kong advertising is its emphasis on 'All American' as a positive selling point to the Hong Kong Chinese." (page 9 of the pdf) [Ed: Cited in the research paper investigating: Creating a tobacco culture among young Asians.] |
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| 3. | Title: | Comments by Ted T.L. Chen, consultant, Taiwan Health Department Member, Executive Board, APHA, Professor of Public Health, University of Massachusetts |
|---|---|---|
| Author: | Chen, T | |
| Bates: | 2504047931/2504047938 | |
| Date: | February 1988 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 8 | |
| Type: | Report, Other | |
| Summary: | Ted Chen when appearing before the US Interagency Committee on Smoking and Health in 1988: "they [US cigarette companies] have tried hard to create an atmosphere of smoking for youth and women to associate smoking American cigarettes to American lifestyle or realizing American dreams". [Ed: Cited in the research paper investigating: Creating a tobacco culture among young Asians.] |
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| 4. | Title: | The activities of Philip Morris in the Third World |
|---|---|---|
| Organisation: | Philip Morris International | |
| Bates: | 2024261707/2024261719 | |
| Date: | April 1988 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 13 | |
| Type: | Report, Other | |
| Summary: | Report highlighting Philip Morris' business ventures in the developing world: Africa, Asia and Latin America. Includes market share and industry volumes data (Appendix I). Notes that as a multinational business, operations in these regions vary and range from majority ownership of local cigarette manufacturing companies to licensing agreements with locally owned and managed companies to direct exports. "Philip Morris is aware of allegations concerning smoking and various diseases. There is no conclusive proof of a cause-and-effect relationship between cigarette smoking and chronic diseas... |
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| 5. | Title: | Marlboro country radio |
|---|---|---|
| Author: | Butson, E; T,P" | |
| Organisation: | Philip Morris International | |
| Bates: | 2504053690/2504053693 | |
| Date: | 14 July 1988 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 4 | |
| Type: | Memorandum | |
| Summary: | Memorandum to distribution, including to D Barnett and J King, from Elizabeth Butson of PMI re Marlboro Country Radio. "In the face of increasing competition, reaching Marlboro's key target group in exciting new ways is a priority for us. We must constantly look for new ways to extend the Marlboro image to smokers. Through the selective use of programming, radio can be a very effective and efficient medium to use Marlboro's target. Today's young adults react more to music and images than print. Music is their language and source of ideas and trends. It gets their attention and has universa... |
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| 6. | Title: | [Letter to Billie Jean King] |
|---|---|---|
| Organisation: | Philip Morris USA | |
| Bates: | 2043659666/2043659668 | |
| Date: | 19 January 1989 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 3 | |
| Type: | Letter | |
| Summary: | US$60 000 a year deal struck between tennis great Billie Jean King and PM USA. [Ed: Cited in the research paper investigating: Creating a tobacco culture among young Asians.] |
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| 7. | Title: | Young, light & menthol oriented smokers: Hong Kong market opportunity study |
|---|---|---|
| Organisation: | Michael Normile Marketing Inc. | |
| Bates: | 2500132081/2500132158 | |
| Date: | February 1989 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 78 | |
| Type: | Speech, presentation, etc. | |
| Summary: | Market opportunity study of young, light and menthol oriented smokers in Hong Kong prepared by Michael Normile Marketing Inc. for Philip Morris Asia Inc. "The LTN and menthol market sectors have shown signs of significant growth in Asia, particularly among young smokers. The young smoker segment is particularly important to the continued growth of the Marlboro franchise, it was therefore decided to study in detail the light and menthol market sectors among young smokers to determine the impact of this development on the Marlboro franchise . . . This survey studies this phenomenon in order t... |
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| 8. | Title: | Barclay Formula 1 sponsorship: note to R.A. Crichton [includes Appendix 1: Formula One motor racing within the context of major international sponsorship] |
|---|---|---|
| Author: | Hacking, IG | |
| Organisation: | British American Tobacco (BATCo) | |
| Bates: | 301706447/301706454 | |
| Date: | 5 July 1989 | |
| Rating: | |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 8 | |
| Type: | Note; Memorandum | |
| Summary: | Memo addressing F1 sponsorship, which includes an appendix that positions motor racing sponsorship within the context of other major international sponsorship. Useful background information for researchers investigating Australasian documents. "B&W felt in late 1983 that Formula 1 [F1] sponsorship could help broaden the brand's appeal to encompass more male smokers younger than 30 whilst maintaining the existing franchise. Thurs the strategic objective of BARCLAY's Formula 1 connection has been to broaden the brand's franchise by a direct appeal to potential MARLBORO exiters. LUCKY STRIKE'... |
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| 9. | Title: | Supplementary information submitted for record; accompanying testimony of Ted. T.L. Chen, PhD; Professor, School of Public Health, University Of Massachusettes, on behalf of the American Public Health Association ... on September 13, 1989 for export of American cigarettes |
|---|---|---|
| Author: | Chen, T | |
| Organisation: | American Public Health Association | |
| Bates: | TIMN0304677/TIMN0304692 | |
| Date: | 13 September 1989 | |
| Rating: | |
|
| Source: | Tobacco Institute | |
| Page Count: | 16 | |
| Type: | Report | |
| Summary: | Material includes paper by Ted Chen "The impact of US Trade Policy on Tobacco Marketing and Consumption in Taiwan." [Ed: Cited in the research paper investigating: Creating a tobacco culture among young Asians.] |
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| 10. | Title: | [Fax to G. Bible] |
|---|---|---|
| Author: | Ho, KK | |
| Bates: | 2023270424/2023270425 | |
| Date: | 24 October 1989 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 2 | |
| Type: | Facsimile | |
| Summary: | Letter to Geoffrey Bible from K.K. Ho (Hong Kong distributor) regarding the introduction of Virginia Slims to the Hong Kong market. [Ed: Cited in the research paper investigating: Creating a tobacco culture among young Asians.] |
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