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1. Title: Some guidelines for marketing tobacco products in the context of increasing restrictions on advertising (Marketing news supplement, no. 13 December 1970)
Organisation: British American Tobacco
Bates: 406114596/406114606
Date: December 1970
Rating:
Source: British American Tobacco (BATCo)
Page Count: 11
Type: Report, Marketing
Summary: Supplement to BAT's Marketing news publication. Provides marketing guidelines for localities faced with "increasing restrictions on advertising". May provide useful background information for researchers investigating Australasian documents. [Ed: The document is flagged confidential: "CONFIDENTIAL: The contents of this Supplement are Confidential and should be kept under lock and key when not in use."]

Refers readers to a confidential document on smoking and health sent to all general managers on 12 June 1970.

Identifies nine stages that a market may encounter from the extremes of total fr...
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2. Title: Report on the growth of restrictions on the advertising and marketing of tobacco products worldwide
Organisation: British American Tobacco
Bates: 301097275/301097302
Date: February 1973
Rating:
Source: British American Tobacco (BATCo)
Page Count: 28
Type: Report, Marketing
Summary: Report prepared from news stories and information from BAT Associated Companies. Forms Appendix A to another report.

Provides brief capsules on existing and pending marketing restrictions for countries throughout the world as at February 1973. Markets covered include Australia, Hong Kong, Japan, Malaya, New Zealand, Philippines and Singapore.

Australia: "The industry has been subjected to increasing pressure. As the result of a meeting between the industry and officials from the Commonwealth Department of Health and the Broadcasting Control Board in December 1970, the original television ...
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3. Title: [Telex to A. Aelvoet regarding meeting with Singapore Department of Trade]
Author: Covington, M
Bates: 2024950022/2024950024
Date: 21 February 1979
Rating:
Source: Philip Morris
Page Count: 3
Type: Telex
Summary: Telex from Mary Covington to Guy Aelvoet where advice is given on what position to take with regards to health warnings, printing of nicotine/tar levels and rationale for these.

For health warnings on packets, "Government attribution is important as it does not put PM in position of saying our products may be harmful. This is important due to U.S. product liability laws, but also to maintain credibility of our position on controversy. It is preferable to avoid attribution to Ministry of Health. Government attribution is not desirable in few countries where government is respected by consumer...
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4. Title: Singapore tobacco industry's views and recommendations on the proposed health warning on cigarette packs
Organisation: Singapore Tobacco Industry
Bates: 2024975006/2024975012
Date: 19 March 1979
Rating:
Source: Philip Morris
Page Count: 7
Type: Report, Other
Summary: This document is a proposal from the Singapore tobacco industry to the government of Singapore on "Proposed Health Warning on Cigarette Packs". It closely resembles the proposal made by the tobacco industry to the government in Malaysia three years earlier in 1976. It looks like a standard template prepared at an international level and then used by industry at national level. it provides arguments such as "no conclusive scientific evidence providing a causal relationship between smoking and the diseases" to "warrant imposition of warning labels on a legal product"; warning labels are customa...
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5. Title: Market Summary: Singapore
Bates: 660924894/660924904
Date: 1980
Rating:
Source: Brown & Williamson
Page Count: 12
Type: Report
Summary: Report entitled: "Market Summary: Singapore" which provides some information on how the government addressed cross-border advertising from Malaysian TV: "Authorities threaten to require pack warning if TV cigarette advertising exposure from Malaysia increased."

The report is estimated to have been prepared in the early 1980s.



[Ed: Cited in a research paper investigating how the tobacco industry circumvented Singapore's advertising ban.]
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6. Title: Five year plan 1981 - 1985
Organisation: Philip Morris Asia Inc.
Bates: 2504017362/2504017424
Date: November 1980
Rating:
Source: Philip Morris
Page Count: 63
Type: Report, Other
Summary: Philip Morris Asia, Inc. Five Year Plan 1981-1985, under opportunities identifies "The continuing availability of television advertising at least until 1982 will provide us with the opportunity to continue to exploit the "spillover" effect of Malaysian television into Singapore, to build Marlboro awareness and assist in attracting new users."

Under strategies for Marlboro Red Philip Morris, it says, "Circumvent the Singapore cigarette advertising ban by capitalising on the 'spillover' of television advertising from Malaysia to Singapore. Additional funds allocated will ensure that Marlboro r...
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7. Title: Singapore tobacco industry suggestions on co-operation with government to reduce delivery levels of cigarettes marketed in Singapore
Bates: 502122126/502122130
Date: 2 November 1981
Rating:
Source: R.J. Reynolds
Page Count: 5
Type: Report
Summary: This document is a proposal from "Singapore Tobacco Industry Suggestion on Co-operation with Government to Reduce Delivery Levels of Cigarettes Marketed in Singapore".

It explains: "'Condensate' often erroneously referred to as 'Tar' are components collected from cigarette smoke by means of condensation." and that "Consumers in Singapore are unfamiliar with the term 'Condensate'. Their awareness of smoke constituents is limited to nicotine which in the quantities absorbed by the smoking is generally acknowledged not to present a health problem."

Hence the recommendations from the industry i...
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8. Title: BATCo. answers to allegations/statements contained in the WDM "tobacco" briefing document
Organisation: British American Tobacco (BATCo)
Bates: 201083975/201083982
Date: 1982
Rating:
Source: British American Tobacco (BATCo)
Page Count: 8
Type: Report
Summary: Document prepared in response to a World Development Movement (WDM) briefing document. [Ed: Founded in 1970, WDM is a democratic movement of individual supporters, campaigners and local groups.]

The WDM published a briefing paper entitled "Tobacco: a WDM briefing" see PM2501021378/1381, estimated to have been published around 1982.

Some WDM statements and BAT responses:

Statement: "... the Third World offers new and expanding markets to the tobacco companies ... Tobacco company involvement is, therefore, increasing in the Third World, particularly in the field of cigarette promotion."
Resp...
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9. Title: Singapore: [excerpt from the RTH Committee Meeting Venice]
Author: Murray, RW
Bates: 2023275395/2023275395
Date: 14 May 1982
Rating:
Source: Philip Morris
Page Count: 1
Type: Report, Other
Summary: A one page report entitled Singapore with interesting quotes: "The tobacco industry in Singapore is under constant attack as being a harmful and undesirable influence, and there is a virtual advertising ban."

On the issue of prices, "If the consumer would pay $1.90 for an imported cigarette, one could gradually close down the local production and improve margins all round. This obviously depends on the price elasticity of cigarettes in Singapore, which is under study. As there are labour shortages and the tobacco industry is under constant attack, it is not felt that the Government would obj...
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10. Title: Visit to Malaysia, Singapore & Pakistan
Author: Verkerk, HG
Organisation: INFOTAB
Bates: 690157082/690157084
Date: 14 February 1983
Rating:
Source: Brown & Williamson
Page Count: 3
Type: Report
Summary: Report by H.G. Verkerk of his visit to Malaysia, Singapore & Pakistan on 20-27 January 1983, where he he identifies the main threats facing the industry in Singapore as : "strong anti smoking programmes in schools, resulting in children persuading their parents to cease smoking."

Verkerk outlines the company's projects and interprets local climate for the three countries.

For Malaysia he reports that INFOTAB will be undertaking an "Economic Impact Study" which can then be used by least developed countries. Two local market research companies have been briefed and their proposals were expe...
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