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1 to 10 of 34
| 1. | Title: | The vanishing media |
|---|---|---|
| Organisation: | British American Tobacco | |
| Bates: | 500062147/500062159 | |
| Date: | 1978 | |
| Rating: |  |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 13 | |
| Type: | Report, Marketing | |
| Summary: | Paper prepared by a British American Tobacco employee. The introduction notes that the writer was working for a London advertising agency in 1964 when they were approached by Richard Haddon and offered employment as Advertising Manager for BAT Hong Kong. The document quotes statistics from the mid to late 1970s, quoting total advertising expenditure in the USA for 1977. Given this, the date of the document is estimated to be circa 1978. Identifies the two main arguments against advertising: "(i) Cigarette advertising encourages the smoking habit among young people, resulting eventually i... |
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| 2. | Title: | Guidelines On Communication Restrictions and New Opportunities in Marketing. 790513-790517. |
|---|---|---|
| Organisation: | Jesteburg | |
| Bates: | 621054741/621054756 | |
| Date: | May 1979 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 16 | |
| Type: | Report | |
| Summary: | Guidelines for innovative marketing in restrictive environments. [Ed: British American Tobacco held a marketing conference on "Communication Restrictions and New Opportunities in Marketing" in Jesteburg, 13-17 May 1979.] May provide useful background information for researchers investigating Australasian documents. When BAT outlined the need to search and develop trademark diversification (TMD) it insisted: "The formulation of the concepts and the checking and vetting of the operation must be in the hands of the Company, and not left to outside agencies who seldom appreciate the finer aspec... |
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| 3. | Title: | Effective marketing without media advertising: recommendations |
|---|---|---|
| Author: | Hacking, IG | |
| Organisation: | Brown & Williamson International Tobacco (BWIT) | |
| Bates: | 670132265/670132284 | |
| Date: | 5 February 1981 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 20 | |
| Type: | Report | |
| Summary: | Brown & Williamson International Tobacco (BWIT) strategy document "Effective marketing without media advertising: recommendations" forming part of their "Management Action Program", a project which commenced in 1980. The document identifies the emergence of marketing restrictions for the advertising of tobacco products and how such constraints will inevitably become stricter and impact on business. "It is certain the in the 1980's the restrictions will get harsher and broader. BWIT's plans to increase market share, volume and profit contribution need to recognize this changing environment".... |
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| 4. | Title: | Marketing Low Delivery Products Conference, January 17-22, 1982, Royal Garden Hotel, Kensington |
|---|---|---|
| Organisation: | British American Tobacco | |
| Bates: | 670126726/670126732 | |
| Date: | 13 October 1981 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 7 | |
| Type: | Meeting materials | |
| Summary: | Conference on "Marketing of Low Delivery Products" held in Kensington, January 17-22, 1982 where the conference also discussed brand stretching and indirect advertising. There were sessions on "Opportunities for trademark diversification: Millbank developments" presented by Ken Greig and "The use of associated or indirect advertising in Germany: examples from the market place" by Werner Heineman. The conclusion of the conference was on using indirect advertising for marketing purposes. Under Project IV, "Conference consclusions on the significance of the Australian presentation and the issue ... |
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| 5. | Title: | Visit report - Malaysia, 7-10 October 1981 |
|---|---|---|
| Author: | Whitehair, TE | |
| Bates: | 660060309/660060314 | |
| Date: | 26 October 1981 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 6 | |
| Type: | Memorandum | |
| Summary: | T.E. Whitehair's report on his trip to Malaysia, and discussions with Malaysian Tobacco Co., Berhad (MTC), October 7-10, 1981, which was distributed to eight people including Barrell, Howley, Christodolo and Gnanalingam, etc. Discusses finding an alternate route to advertising, tie in with others in the light of restrictions and the use of health images. "Kent ads tied in with Club Mediterranean which featured Kent props. MTC explained that this was their first step and that they would like to extend this parallel activity into 'Exotic Haven' Books and, hopefully an eventual regional tie-in... |
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| 6. | Title: | Map XII Effective marketing without media advertising |
|---|---|---|
| Author: | Howley, JJ | |
| Organisation: | British American Tobacco | |
| Bates: | 516009605/516009636 | |
| Date: | May 1982 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 32 | |
| Type: | Report | |
| Summary: | "Media advertising is the most powerful of options in the marketing mix to attract new consumers and to keep current users loyal." "The M.A.P. XII project objective is 'To construct and implement a multi-faceted international program designed to maintain brand visibility and image in a reducing media environment.'" [Ed: MAP may mean multifaceted advertising program.] The project is identified as having five parts: 1. Brand 2. Consumer Promotion 3. Sponsorships 4. Parallel communications 5. Trademark diversification. Sponsorship provides "... publicity to the target market - not just in vol... |
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| 7. | Title: | Registration of Kent trade mark in classes other than class 34 in Malaya, Sabah & Sarawak |
|---|---|---|
| Author: | Hong, O | |
| Organisation: | Malaysian Tobacco Company Berhad | |
| Bates: | 682141504/682141505 | |
| Date: | 15 December 1982 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 2 | |
| Type: | Letter | |
| Summary: | Correspondence from Ong Poai Hong, the Company Secretary of MTC to the Director of Special Projects, BWIT on Registration of KENT Trade Mark in Classes other than Class 34 in Malaya, Sabah & Sarawak. This is further indication of registering a trademark for parallel communications (brand stretching) as well as to prevent others from exploiting the trademark. "In view of the increasing restrictions on advertising in our area our Marketing Department have since last year been looking into the area of parallel communications via non-tobacco products as a means to safe-guard the names of our curr... | |
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| 8. | Title: | BAT marketing news: special Malaysia issue, June 1983 |
|---|---|---|
| Bates: | 670229117/670229152 | |
| Date: | June 1983 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 36 | |
| Type: | Publication | |
| Summary: | M.A. Mustafa Managing Director of MTC's Tobacco Division in his forward in the June 1983 BAT publication gives a rather ironic comment about his product as one that is easily understood by consumers when the tobacco industry has gone to great lengths to hide the harm its product causes from consumers. He said, "I suppose it is always a source of pride and satisfaction, particularly to a marketing man, if his company has the largest volume and market share because the subject is easily understood by the man-on-the-street, and is often discussed and talked about in casual conversation in the pub... | |
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| 9. | Title: | Kool and jazz: a proposal on parallel communications |
|---|---|---|
| Organisation: | KHK Needham Standard Sdn Bhd | |
| Bates: | 670877137/670877167 | |
| Date: | 15 July 1983 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 31 | |
| Type: | Meeting materials | |
| Summary: | A report on developing a proposal for jazz as a property for Kool cigarettes in parallel communications. The report contains three parts covering areas of interest. For example, the Malaysian jazz scene, development for jazz as a property for Kool, and create recommendations for parallel communications advertising. "Kool is a unique full flavor opportunity that will enable Brown and Williamson to proactively participate in the growth of the US international full flavor segment and forge development of the menthol category worldwide by capturing young adult smokers." "Kool will use the 'mu... |
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| 10. | Title: | Strategic marketing plan, 1985-1989 |
|---|---|---|
| Organisation: | Brown & Williamson International Tobacco (BWIT) | |
| Bates: | 690114245/690114258 | |
| Date: | July 1984 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 14 | |
| Type: | Report, Marketing | |
| Summary: | Brown & Williamson International Tobacco (BWIT) in their strategic five-year plan for the period 1985-1989 acknowledged "the need to develop alternate means of communicating with consumers". (page 13 of the pdf) [Ed: This document may provide general background data for researchers investigating the Australasian region.] Parallel communication - B&W's strategy was to: "1. Develop BWI plans for support of our brands in markets where severe limitations or restrictions on the use of standard media and promotion activities are in effect. 2. Fund this activity so that programs can be undertaken... |
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