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1 to 10 of 26
| 1. | Title: | Some guidelines for marketing tobacco products in the context of increasing restrictions on advertising (Marketing news supplement, no. 13 December 1970) |
|---|---|---|
| Organisation: | British American Tobacco | |
| Bates: | 406114596/406114606 | |
| Date: | December 1970 | |
| Rating: |  |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 11 | |
| Type: | Report, Marketing | |
| Summary: | Supplement to BAT's Marketing news publication. Provides marketing guidelines for localities faced with "increasing restrictions on advertising". May provide useful background information for researchers investigating Australasian documents. [Ed: The document is flagged confidential: "CONFIDENTIAL: The contents of this Supplement are Confidential and should be kept under lock and key when not in use."] Refers readers to a confidential document on smoking and health sent to all general managers on 12 June 1970. Identifies nine stages that a market may encounter from the extremes of total fr... |
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| 2. | Title: | Malaysian tobacco industry's views and recommendations on mandatory pack warning and "tar" publications |
|---|---|---|
| Organisation: | Malayan Tobacco Company Berhad; Rothmans of Pall Mall (Malaysia) Berhad; R.J. Reynolds Tobacco (M) Sdn. Berhad; Joo Lan Tobacco Company Sdn. Berhad; Tai Chong Tobacco Company Sdn. Berhad; Modern Tobacco Company Sdn. Berhad | |
| Bates: | 504869734/504869747 | |
| Date: | 14 June 1976 | |
| Rating: | |
|
| Source: | R.J. Reynolds | |
| Page Count: | 14 | |
| Type: | Report | |
| Summary: | This 14 page report marked confidential, proposed by six tobacco companies is entitled Tobacco Industry's Recommendations on Mandatory Pack Warning and Tar Publication" gives a good insight into how the industry presents its views to the government whenever it proposes warning labels and printing tar/nicotine content on labels. The arguments are basically why health warnings should not be indiscriminately used and the companies suggest tar labelling which are meaningless to the consumer. For Malaysia it is significant to note that the tobacco industry fought back on proper labelling and health... | |
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| 3. | Title: | Malaysia |
|---|---|---|
| Bates: | 464563387/464563393 | |
| Date: | 1977 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 7 | |
| Type: | Report | |
| Summary: | This 7-page document gives a good insight to B&W's market projections, the results of their consumer survey on awareness and the action they took on pending govt regulations. The date is estimated to be 1977. On the market - this document says the "Malaysian population has been increasing by 2.7% per annum, but the cigarette sales has increased "at a considerably faster rate. Our local company (MTC) predict company annual volume growth of between 5% and 8% for each of next three years, although a price rise in late 1977 has temporarily inhibited growth for the subsequent quarter." The repo... |
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| 4. | Title: | [Case study on smoking and quitting in Malaysia] |
|---|---|---|
| Organisation: | International Committee on Smoking Issues, Working Party on Social Acceptability of Smoking | |
| Bates: | 503668705/503668723 | |
| Date: | 1977 | |
| Rating: | |
|
| Source: | R.J. Reynolds | |
| Page Count: | 19 | |
| Type: | Report | |
| Summary: | Document found in the RJ Reynolds collection presenting a case study on smoking and quitting in Malaysia. This document is assumed to be compiled by the International Committee on Smoking Issues, Working Party on Social Acceptability of Smoking. This assumption is based on the presentation of the data into a four phase model, a framework that is first described in RJR500298683/8803. "Model Phase I - beliefs, attitudes and opinions change" reports on 1. Attitudes toward smoking and health 2. Attitudes toward regulation 3. Attitudes towards annoyance 4. Positive attitudes toward smoking. "... |
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| 5. | Title: | Minutes of meeting re: Implementation of cabinet decision on warning clause on danger to health caused by smoking and indication of tar and nicotine content [Attachment to memo from S.B. Witt to H.G. Roemer] |
|---|---|---|
| Author: | Witt, SB III | |
| Organisation: | RJ Reynolds | |
| Bates: | 500539763/500539765 | |
| Date: | 31 May 1977 | |
| Rating: | |
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| Source: | R.J. Reynolds | |
| Page Count: | 3 | |
| Type: | Minutes | |
| Summary: | This document is the minutes of a meeting held between government officials from the Ministry of Trade and Industry, and the Ministry of Health and representatives from the three tobacco companies, Malaysian Tobacco Company (MTC), Rothmans of Pall Mall and RJR to discuss implementation of the Cabinet Decision on health warning clause and indication of tar and nicotine content. [Ed: Forms the attachment to correspondence between Sam Witt and HG Roemer, see RJR500539761/9761.] The Ministry of Health had suggested the word "can" to be deleted in the warning and approved by the cabinet. The warni... |
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| 6. | Title: | Advertising restrictions |
|---|---|---|
| Author: | Wahab, A | |
| Organisation: | Malaysian Tobacco Company Berhad | |
| Bates: | 621054826/621054837 | |
| Date: | 1 August 1978 | |
| Rating: | |
|
| Source: | Brown & Williamson | |
| Page Count: | 12 | |
| Type: | Letter | |
| Summary: | Correspondence from Abdul Wahab to Wilson sending copy of Malaysian advertising restrictions. [Ed: This document was cited in the paper: A mire of highly subjective and ineffective voluntary guidelines: Tobacco industry efforts to thwart tobacco control in Malaysia.] |
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| 7. | Title: | B.A.T. Board strategies - Smoking and health: the public and the authorities: strategies and constraints |
|---|---|---|
| Organisation: | British American Tobacco Company Limited | |
| Bates: | 201766657/201766664 | |
| Date: | November 1978 | |
| Rating: | |
|
| Source: | British American Tobacco (BATCo) | |
| Page Count: | 8 | |
| Type: | Report, Other | |
| Summary: | BAT Board Strategies November 1978 document "Smoking and health: the public and the authorities: strategies and constraints" noted as secret. The strategies are divided into four main areas: A. Relations with government, medical authorities, industry and the media. B. Marketing and advertising C. Research and development D. Products. This document may be useful for researchers investigating the impact of tobacco companies in the Australasian region. Under corporate relations - social awareness and responsibility notes, "1.2. Above all we must ensure that we never knowingly mislead our cons... |
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| 8. | Title: | Marketing Conference on Communication Restrictions and New Opportunities in Marketing, Jesteburg, 13-17 May 1979: main proceedings |
|---|---|---|
| Author: | Craigan, JK; Dekker, PK; Hanby, TC; Haylan, K; Heath, AM; Knox, W; Mulvaney, PG; Mustafa, MA; Parrack, ET; Siddall, GJ Uhe, G; Watson, GH; Wright, PL | |
| Organisation: | British American Tobacco | |
| Bates: | 670124641/670124683 | |
| Date: | 13 May 1979 | |
| Rating: | |
|
| Source: | Brown & Williamson | |
| Page Count: | 43 | |
| Type: | Report | |
| Summary: | Main proceedings of "Marketing Conference on Communication Restrictions and New Opportunities in Marketing", Jesteburg, 13-17 May 1979. A comprehensive report on what marketing strategies to adopt when advertising bans and restrictions are put in place - looks at sponsorship, non-media communications, trademark diversification, non tobacco products (NTP), what kind of sports sponsor, importance of naming the events after a brand, etc. Provides all the arguments for how indirect cigarette advertising is a replacement for direct cigarette advertising. An interesting observation was made abou... |
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| 9. | Title: | Advertising restrictions in Malaysia: ICOSI/NMA Workshop meeting, November 11-13, 1980 Frankfurt, Germany |
|---|---|---|
| Author: | Bador, MA; Zaman, MG | |
| Organisation: | Malaysian National Manufacturers Association | |
| Bates: | 502122437/502122447 | |
| Date: | 12 November 1980 | |
| Rating: | |
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| Source: | R.J. Reynolds | |
| Page Count: | 11 | |
| Type: | Report | |
| Summary: | This is an 11-page report entitled "Advertising Restrictions in Malaysia" which was presented at an ICOSI/NMA Workshop in Frankfurt in November 1990. [Ed: The authors are inferred based on two other documents about the meeting, an agenda and a list of participants. See RJR502122343/2344 for the list of participants and RJR502092537/2542 for the agenda.] It chronicles step by step how the tobacco industry took action to water down, postpone and even shelf decisions made by the Malaysian government, mainly the Ministry of Health, to restrict tobacco adverts, put warnings on adverts for nicoti... |
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| 10. | Title: | Philip Morris International Corporate Affairs presentation: Philip Morris Asia, Inc. revised forecast 1981, Kuala Lumpur, Malaysia 6-7 May 1981 |
|---|---|---|
| Organisation: | Philip Morris Asia Inc. | |
| Bates: | 2025010871/2025010928 | |
| Date: | 6 May 1981 | |
| Rating: | |
|
| Source: | Philip Morris | |
| Page Count: | 58 | |
| Type: | Speech, presentation, etc. | |
| Summary: | This Philip Morris Corporate Affairs presentation provides a model for responding to smoking and health opposition (giving Guatemala experience) maintaining corporate affairs network, how to organise a trade association, a model Advertising Code (in place of legislation) and controlling questions & answers. Facts/Assumptions: "1. Ambitious politicians, medical authorities, government officials will seek to make names for themselves by introducing legislation, publishing articles, etc., in detriment to the tobacco industry interests." Policies: "a. Establish contacts in the ministries of Heal... |
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