Tobacco Industry Document Gateway

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1.	Title:	Young adult smoker life styles and attitudes
	Organisation:	Kenyon & Eckhardt Advertising; Brown & Williamson
	Bates:	786015603/786015617
	Date:	1974
	Rating:
	Source:	Brown & Williamson
	Page Count:	15
	Type:	Report
	Summary:	Important American document from Brown and Williamson. Reports explicitly on research done with young people to explore their beliefs and knowledge about smoking, explicitly demonstrates that B&W knew about smoker self-exemption, also demonstrates clear understanding of the addictiveness of smoking, and also that smokers tell themselves that they are not addicted, investigates reasons for starting to smoke and brand preferences. The research reported on was conducted under the "direction of Kenyon & Eckhardt Advertising in early 1974". [Ed: It has been alleged that the tobacco industry has...
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2.	Title:	[Memorandum to J.A. Broughton et al. concerning marketing descriptors for the young smokers segment]
	Author:	Pittman, RA
	Organisation:	Brown & Williamson
	Bates:	670192436/670192436
	Date:	24 January 1975
	Rating:
	Source:	Brown & Williamson
	Page Count:	1
	Type:	Note
	Summary:	Memorandum from R.A. Pttman to J.A. Broughton et al. concerning marketing descriptors for the young smokers segment. "From time to time when describing market categories and target audiences we use references such as 'young smokers', 'young markets', 'youth market', etc. These terms do not accurately describe what we are talking about. In the future when describing the low age end of the cigarette business please use the term 'young adult smoker' or 'young adult smoking market'. Please advise all members of your department that these terms should be used in all written materials in the fut...
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3.	Title:	Kool and jazz: a proposal on parallel communications
	Organisation:	KHK Needham Standard Sdn Bhd
	Bates:	670877137/670877167
	Date:	15 July 1983
	Rating:
	Source:	Brown & Williamson
	Page Count:	31
	Type:	Meeting materials
	Summary:	A report on developing a proposal for jazz as a property for Kool cigarettes in parallel communications. The report contains three parts covering areas of interest. For example, the Malaysian jazz scene, development for jazz as a property for Kool, and create recommendations for parallel communications advertising. "Kool is a unique full flavor opportunity that will enable Brown and Williamson to proactively participate in the growth of the US international full flavor segment and forge development of the menthol category worldwide by capturing young adult smokers." "Kool will use the 'mu...
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