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1. Title: [Letter no. 18 to G. Weissman and G. Dawson]
Author: Heymans, J
Organisation: Philip Morris International
Bates: 2012582616/2012582622
Date: 5 February 1962
Rating:
Source: Philip Morris
Page Count: 7
Type: Letter
Summary: Letter from Justus Heymans to G. Weissman and G. Dawson. With regards to the situation in Manila, Heymans writes "It's more confusing than ever, court orders, law suits, bribery and corruption and politics"

"the first good news is the court order by the Judge to release the tobacco"

"Two parties approached me yesterday and informed me that for P6M or P1 per lb. they could induce Senators and perhaps the President to release the tobacco."

"Blue seal cigarettes are overwhelming in this market"

"try to induce La Suerte to import from the USA Marlboro ... in order to stop the black market L&M ...
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2. Title: Letter no. 6 [Letter to G. Weissman]
Author: Heymans, J
Bates: 2012583131/2012583135
Date: 24 January 1963
Rating:
Source: Philip Morris
Page Count: 5
Type: Letter
Summary: Letter from Justus Heymans to George Weissman reporting, on amongst other matters, the meeting in Hong Kong with Hong Kong Tobacco Company (see PM2012583143/3144). Feedback on strategies proposed by HTC requested.

Regarding the situation in the Philippines: "Corruption, Bribery, Smuggling and dirty politics are worse than anywhere else and continues for the benefit of officials who want to get rich quick".

The letter goes on the review the current situation with regards to contracts and royalties, burley growing, new cigarettes.

[Ed: Cited in a research paper reviewing the Philippine toba...
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3. Title: [Report no. 6: licensee and new development briefing of January 16, 1964]
Organisation: Philip Morris
Bates: 2012583036/2012583038
Date: 16 January 1964
Rating:
Source: Philip Morris
Page Count: 3
Type: Report, Other
Summary: Report entitled "Licensee and new development briefing of January 16, 1964" which overviews events for Europe, Central America and the Far East. With respect to the Philippines, "Mr. Myron introduces Mr. Heymans to Ruffino Hechenova, the Philippine Secretary of Finance. The Blue Seal question would also be discussed with Secretary Hechenova by U.S. Secretaries Hodges, Dillon and Freeman. During his intended trip to the Philippines Mr. Heymans will decide on a political contact man"

[Ed: Cited in a research paper reviewing the Philippine tobacco industry.]
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4. Title: World news
Bates: 950306480/950306500
Date: 1971
Rating:
Source: American Tobacco Company
Page Count: 21
Type: Report
Summary: A collection of news stories from around the world covering the period January to April 1971 providing a state of play of the tobacco industry.

Some specifically on Asia and a discussion of leaf production in Australia highlighting the economic value of the tobacco industry. Also discusses the price of cigarettes and impending warning labels on cigarette packs.

News story regarding antismoking rallies and advocacy movements in select Asian countries (including Burma, Thailand) entitled "Anti-smoking drives: pep but no punch yet".

A story discusses American tobacco advertising commercials ...
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5. Title: Philippine field trip May 12-May 17, 1973
Author: Milhomme, FP
Bates: 88730658/88730665
Date: 11 June 1973
Rating:
Source: Lorillard
Page Count: 8
Type: Memorandum
Summary: Memo outlining a Philippine field trip made by Mr. Thomas A. Rice in order to review all aspects of marketing, sales and advertising with regard to Lorillard's licensee, Quality Tobacco Corporation (QTC), with special emphasis on the introduction of KENT Menthol 100's.

The tobacco industry was well aware of the economic advantages of cronyism: A proposed tax increase is discussed. "Again the government has postponed the announced tax increase ... It is entirely possible that there will be no increase as the implementation dates have now twice been delayed and according to reliable sources wil...
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6. Title: Quarterly report - Tobacco Products Development Division
Author: Cundiff, RH; Johnson, DP; Leffingwell, JC; Martin, JR
Bates: 502802360/502802375
Date: 4 April 1974
Rating:
Source: R.J. Reynolds
Page Count: 16
Type: Report
Summary: Secret report on tobacco products development circulated by RH Cundiff covering the period 1 January to 31 March 1974. Attaches four quarterly reports: New Products Development Section by DP Johnson; Leaf Processing - Blends and Filter Development Section by TH Eskew; Tobacco Flavors Development Section by JC Leffingwell and Package and Adhesive Development Section by JR Martin.

"A contract has been signed with Fortune Tobacco Company to manufacture RJR name brand cigarettes in the Philippines."

Salem KS and SKS will be made and flavors have been provided. Tests are scheduled for March 25, a...
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7. Title: [Memorandum to J.A. Broughton et al. concerning marketing descriptors for the young smokers segment]
Author: Pittman, RA
Organisation: Brown & Williamson
Bates: 670192436/670192436
Date: 24 January 1975
Rating:
Source: Brown & Williamson
Page Count: 1
Type: Note
Summary: Memorandum from R.A. Pttman to J.A. Broughton et al. concerning marketing descriptors for the young smokers segment.

"From time to time when describing market categories and target audiences we use references such as 'young smokers', 'young markets', 'youth market', etc. These terms do not accurately describe what we are talking about. In the future when describing the low age end of the cigarette business please use the term 'young adult smoker' or 'young adult smoking market'. Please advise all members of your department that these terms should be used in all written materials in the fut...
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8. Title: [Advertisement]
Organisation: Phillipine Tobacco Board
Bates: 01586912/01586912
Date: 30 January 1975
Rating:
Source: Lorillard
Page Count: 1
Type: Advertisement
Summary: Advertisement from the Philippine Tobacco Board c/o Bureau of Foreign Trade, Department of Trade.

"Internationally, the Philippine grown tobacco is just as renowned. And it is possibly the only safe, non-cancer producing tobacco because of the very low tar and nicotine content and because Philippine grown tobacco burns completely, avoiding the formation of hazardous hydrocarbons. Philippine grown tobacco, our culture and our country under the New Society are renowned, internationally." [Note, there is a handwritten note on this ad questioning the validity of this claim]

[Ed: There are two d...
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9. Title: [Cigarette analysis]
Organisation: Republic of the Philippines Department of Health National Cancer Control Center Manila
Bates: 1005135546/1005135547
Date: August 1975
Rating:
Source: Philip Morris
Page Count: 2
Type: Report, Other
Summary: Report from the Philippines Department of Health (DOH) National Cancer Control Center, Manila outlining the result of a US based analysis of Philippine cigarettes. The cigarettes were sent to the NIH for tar and nicotine analysis. This was a joint project of the Philippine DOH, US DOH, and PTA.
8% higher nicotine content, and 76% higher tar content.
The main danger is that there is no deterrent to stop smoker from inhaling as deeply as with US cigarettes due to the nicotine level being still not extremely high. Thus, the tar doses to the Filipino smoker are much higher than their American co...
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10. Title: [Letter to D.S. Devitre]
Author: Kyle, TAC
Organisation: Philip Morris International
Bates: 1000219960/1000219961
Date: 7 August 1975
Rating:
Source: Philip Morris
Page Count: 2
Type: Letter
Summary: Internal PMI letter concerning negative research findings and publicity in the Philippines:
"the contentious statement was that Philippine made cigarette and cigar products contained 8% more nicotine and 76% more tar than those made in the U.S.A."

"President Marcos on one hand was trying to dampen the demand of Licensed Cigarette Brands and Imported Brands by his new Specific Taxes whereas Dr. Cori comes into the country and in effect says don't smoke locally made brands"

"the people of the Philippines are particularly sensitive at the moment to any point of criticism. But I do believe that ...
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