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1. Title: [Letter to William Kloepfer, Senior Vice President, U.S. Tobacco Institute]
Author: McNulty, F
Organisation: Rothmans of Pall Mall (Australia) Limited
Bates: 966027322/966027322
Date: 22 September 1977
Rating:
Source: American Tobacco Company
Page Count: 1
Type: Letter
Summary: Letter from Frank McNulty (Commercial Relations Manager, Rothmans of Pall Mall Australia) to William Kloepfer (Senior Vice President, Tobacco Institute) reporting on the activities of Dr William Whitby in Australia.

McNulty writes: "Among the developments down here have been the occasional public statements of a Dr Whitby of this Sydney city - statements in which he contests that smoking is a proved cause of illness. In an afternoon Sydney paper today the good doctor made a statement that the whole l.c. [lung cancer] theory was a U.S. Government plot (copy enclosed; "Daily Mirror" 21 Septemb...
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2. Title: License Agreement - Philip Morris, Australia
Author: LRM
Bates: 968122490/968122496
Date: 20 October 1983
Rating:
Source: American Tobacco Company
Page Count: 7
Type: Contract, agreement
Summary: Licensing agreement for Silk Cut between PM Australia and Gallaher including information about the marketing of the brand: this is a new agreement in response to the fact that previous efforts have been unsuccessful. The end of the document indicates that it was prepared by individuals with the initials: LRM/AFK.

Notes that awareness and trialling of the brand have been low because the "positioning of Silk Cut in terms of tar levels, price and pack size has been wrong."

Suggests it needs to be pitched at a higher tar band, as it's one of the few products that stands alone in the market - w...
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3. Title: Smoking and Burch
Author: Pierce, JP
Organisation: Medical Journal of Australia
Bates: 980052069/980052070
Date: 13 May 1985
Rating:
Source: American Tobacco Company
Page Count: 2
Type: Publication, Scientific
Summary: Letter to the Editor, Medical Journal of Australia (Volume 143, 13 May 1985), on the topic of "Smoking and Burch" by J.P. Pierce, Commonwealth Institute of Health, University of Sydney.

See also a copy in the Lorillard files, LOR85696422/6423.

J.R. Johnstone and C.C. Seltzer responded to the Pierce letter. Copies of their response can be found at: ATC980052071 or LOR85696424 or PM2015027306.
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4. Title: Smoking and Burch
Author: Johnstone, JR; Seltzer, CC
Organisation: Medical Journal of Australia
Bates: 980052071/980052071
Date: 19 August 1985
Rating:
Source: American Tobacco Company
Page Count: 1
Type: Publication, Scientific
Summary: Letters to the Editor, Medical Journal of Australia (Volume 143, 19 August 1985), on the topic of "Smoking and Burch" by Carl C. Seltzer and J.R. Johnstone. Both letters are critical of an earlier letter published by J.P. Pierce (MJA, 13 May 1985).

Copy also found in the Lorillard and Philip Morris files, see LOR85696424, PM2015027306.
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5. Title: Smoking and Burch, Revisited
Author: Pierce, JP
Organisation: Medical Journal of Australia
Bates: 980052073/980052074
Date: 14 October 1985
Rating:
Source: American Tobacco Company
Page Count: 2
Type: Publication, Scientific
Summary: Letters to the Editor, Medical Journal of Australia (Volume 143, 14 October 1985), on the topic of "Smoking and Burch, Revisted" by J.P. Pierce responding to response letters published by J.R. Johnstone and C.C. Seltzer.

See ATC980052071 or LOR85696424 or PM2015027306 for the Johnstone and Seltzer letters.
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6. Title: Driver wins 30,000 pounds for smoke-filled bus
Author: Gidley, I
Organisation: Today (London)
Bates: 980055139/980055139
Date: 22 July 1988
Rating:
Source: American Tobacco Company
Page: 1
Type: Newspaper article
Summary: News clipping from Today (London), 25 July 1988, by Isobelle Gidley, reporting on the Sean Carroll versus Melbourne Transit Authority (Accident Compensation Tribunal) workcare claim in Victoria.

"Tony McMichael, Professor of Occupational Health at Adelaide University, told the court that non-smokers exposed to cigarettes as often as Mr Carroll were five times more likely to develop lung cancer."

Also includes a Reuters news piece entitled "Passive smoking" published in The Independent (London) on 22 July 1988 about the Sean Carroll out of court settlement.
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7. Title: Non-smoker award
Bates: 980055141/980055141
Date: 22 July 1988
Rating:
Source: American Tobacco Company
Page: 1
Type: Newspaper article
Summary: News clipping from The Times (London), 25 July 1988, reporting on the Sean Carroll versus Melbourne Transit Authority (Accident Compensation Tribunal) workcare claim in Victoria. This is a very short Reuters piece.

Also includes a Reuters news piece entitled "Passive smoking" published in The Independent (London) on 22 July 1988 about the Sean Carroll out of court settlement.
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8. Title: We Accuse These People Of Murder
Bates: 980079560/980079560
Date: 4 December 1973
Rating:
Source: American Tobacco Company
Page Count: 1
Type: Publication
Summary: We Accuse These People Of Murder. Advertisement. Not clear who has placed the ad. [ed. Note that document quality is not optimal].

Lists executives and their "Admen". "K Hurley GM Philip Morris (Aust) Ltd Brands: Marlboro, Alpine, Viscount, Albany, Philip Morris, Virginia Slims, Park Drive, Peter Jackson); and his admen: CE Richardson, GM Paton and PC Bennett of USP Needham, Melbourne; BG Gapes and B Harris of Compton Advertising Aust Pty Ltd; R Herbert of Walker Herbert and Associates Pty Ltd; P&JL Clemenger of John Clemenger Advertising Pty Ltd; BA Monahan and P Adams of Monahan, Dayman, Ad...
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9. Title: Smoking and health: liability claims
Author: Bacon, D
Organisation: Tobacco Institute of Australia
Bates: 980123769/980123770
Date: 19 February 1988
Rating:
Source: American Tobacco Company
Page Count: 2
Type: Letter
Summary: Letter from David Bacon (Executive Officer, Tobacco Institute of Australia) to Don Hoel (Shook, Hardy & Bacon)

"Brian Wilson has passed on your request for some information on the Letter to the Editor of the Medical Journal of Australia (MJA) from the Scientific Committee of the Australian Tobacco Research Foundation (ATRF).

Sends information, notes that the National Heart Foundation largely stimulated the media attention on the issues and that the TIA had not entered into the debate.
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10. Title: Tobacco advisers admit health link
Author: Harari, F
Organisation: The Age (Melbourne, Vic)
Bates: 980123800/980123800
Date: 11 February 1988
Rating:
Source: American Tobacco Company
Page Count: 1
Type: News article
Summary: Front page news story by medical reporter Fiona Harari published in The Age (Melbourne, Vic) on 11 February 1988 entitled "Tobacco advisers admit health link" about the Australian Tobacco Research Foundation.

The Victorian Health Minister is reported as stating that the "Australian Tobacco Research Foundation had discredited the Industry by recognising the link [between smoking and disease]."

"The tobacco industry has dismissed the comments and the Tobacco Institute of Australia has refused to say anything."

"A spokesman for Philip Morris, Mr John Dollisson, said the committee gave no advic...
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