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1. Title: The puff that kills... why stay hooked to poison?
Organisation: Singapore Ministry of Health (MOH)
Bates: 502648950/502648950
Date: May 1995
Rating:
Source: British American Tobacco (BATCo)
Page Count: 1
Type: Advertisement
Summary: Singapore Ministry of Health's advertisement "The puff that kills" ran during the smoke free week 25-31 May 1995 under the campaign "Break Free".
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2. Title: Don't donate your life to tobacco companies
Organisation: Singapore Ministry of Health (MOH)
Bates: 502648957/502648957
Date: May 1995
Rating:
Source: British American Tobacco (BATCo)
Page Count: 1
Type: Advertisement
Summary: Singapore Ministry of Health's advertisement ran during the smoke free week 25-31 May 1995 under the campaign "Break Free".
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3. Title: [Direct marketing of Barclay with sample offer]
Bates: 521008285/521008290
Date: July 1982
Rating:
Source: Brown & Williamson
Page Count: 6
Type: Advertisement
Summary: Direct marketing of Barclay with sample offer. Document appears to be draft of text for a pamphlet to post to homes, or perhaps to include in print media. Appears to be part of the launch strategy for Barclay, developed in the USA by B&W for Wills to use in the Australian market: See BW690838799/8805.

Cover states: "Please note: this envelope contains information only for smokers over 18 years of age and should not be opened by any other person." Then proceeds to pages with small amounts of text and finally extends "Your invitation to experience the pleasure of Barclay", asking the reader t...
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4. Title: Do you mind if I smoke?
Organisation: Tobacco Institute of Australia
Bates: 532000342/532000345
Date: March 1985
Rating:
Source: Brown & Williamson
Page Count: 4
Type: Advertisement
Summary: The advertisement, "Do you mind if I smoke?" was inserted into the March 1985 issue of The Australian Women's Weekly, a monthly magazine. Essentially, the advertisement was about passive smoking, presenting the industry's views concerning freedom of choice, smokers rights and, insidiously, the tobacco industry policy concept of accommodation and common courtesy. It addresses the pending smoking bans in public places and the activities of anti-smoking advocacy groups.

See TIMN0351346/1385 for a more comprehensive summary.
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5. Title: 1400mg. tar a week you can lose...with Pall Mall extra mild
Organisation: Newsweek
Bates: 680010181/680010181
Date: 18 August 1975
Rating:
Source: Brown & Williamson
Page Count: 1
Type: Advertisement
Summary: Found in file on British-American Tobacco group (including Australia). Copy of advertisement for Pall Mall emphasising that smokers can keep smoking and reduce their tar intake.

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6. Title: How I lost 650mg of tar the first week...without losing out on taste
Author: Reynolds, R.J.
Organisation: Sports Illustrated
Bates: 680010182/680010182
Date: 18 August 1975
Rating:
Source: Brown & Williamson
Page Count: 1
Type: Advertisement
Summary: Found in file on British-American Tobacco group (including Australia). Copy of an advertisement for Doral metaphorically equating the reduction in tar intake achieved by smoking Doral to being on a diet.

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7. Title: All the fuss about smoking got me thinking I'd either quit or smoke True. I smoke True.
Author: McCalls
Organisation: Lorillard
Bates: 680010183/680010183
Date: August 1975
Rating:
Source: Brown & Williamson
Page Count: 1
Type: Advertisement
Summary: Found in file on British-American Tobacco group (including Australia). Copy of True advertisement "All the fuss about smoking got me thinking I'd either quit or smoke True. I smoke True."

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8. Title: 5th Annual Kool Golf Tournament 1980 Clark Philippines
Author: Johnson, TJ
Bates: 680029748/680029748
Date: 30 November 1979
Rating:
Source: Brown & Williamson
Page Count: 1
Type: Advertisement
Summary: Appears to be proposed art work for Kool bags.
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9. Title: Fifth Annual Kool Sportsweekend 1981 John Hay Air Station, Baguio, Philippines
Bates: 680029752/680029752
Date: 16 December 1980
Rating:
Source: Brown & Williamson
Page Count: 1
Type: Advertisement
Summary: Appears to be art work for the Kool Acorn Plastic Bag Tag.
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10. Title: A message from those who do ... To those who don't
Author: Dollisson, J
Organisation: Tobacco Institute of Australia
Bates: 680703498/680703498
Date: July 1986
Rating:
Source: Brown & Williamson
Page Count: 1
Type: Advertisement
Summary: The advertisement placed in Australian newspapers by the Tobacco Institute titled "A message from those who do .. To those who don't" containing the statement "there is little evidence and nothing which proves scientifically that cigarette smoke causes disease in non-smokers." This advertisement was the subject of the successful legal case brought by the Australian Federation of Consumers Organisations (the Morling judgement). See also a copy in the Philip Morris files PM2024986472.

[Ed: The Australian Federation of Consumer Organisations (AFCO) took legal action against the Tobacco Institut...
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