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1 to 10 of 71
| 1. | Title: | Limiting factors in changing cigarette pack sizes, and, Changing a cigarette pack without losing face |
|---|---|---|
| Author: | Webster, P | |
| Organisation: | World tobacco | |
| Bates: | 102573668/102573678 | |
| Date: | December 1985 | |
| Rating: |  |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 11 | |
| Type: | Published document | |
| Summary: | Two articles from the December 1985 issue of World Tobacco written by Peter Webster. Articles note that larger cigarette packs offered cigarette manufacturers economies of scale and also increased smoker's consumption. [Ed: This document was cited in the research paper "The Australian cigarette brand as product, person, and symbol" by SM Carter.] |
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| 2. | Title: | Project Cloudburst: note to the BAT Industries PLC Board [excerpt]. |
|---|---|---|
| Organisation: | British American Tobacco (BATCo) | |
| Bates: | 201073875/201073881 | |
| Date: | 1993 | |
| Rating: | |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 7 | |
| Type: | Note | |
| Summary: | BAT Board document noted as "secret" addressing a project called "Project Cloudburst" estimated to have been written in 1993. Discusses investment options, which notes that BAT has a strong portfolio of domestic brands in Australia. "BAT has strength in domestic brands in a number of key markets: Brazil, most of the remainder of South America, Germany, Canada, Indian sub-continent and Australia. It has also been successful in key export markets most notably the Far East." Notes that BAT's "Fragmentation of ownership of brand rights is a handicap. Unlike Philip Morris and RJR, BAT does not... |
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| 3. | Title: | Brown & Williamson preview 1991-1995 [minutes from the CPC meeting held 3 October 1990] |
|---|---|---|
| Author: | Salter, R | |
| Organisation: | British American Tobacco (BATCo) | |
| Bates: | 201787487/201787489 | |
| Date: | 8 October 1990 | |
| Rating: | |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 3 | |
| Type: | Minutes | |
| Summary: | Meeting minutes from the Chairman's Policy Committee (CPC) held on 3 October 1990. The minutes appeared to have been prepared by Dr. R. Salter. B&W document notes that there was a real danger that a fourth price tier would emerge and that the US market might follow the pattern in Australia with constant trading down damaging overall profitability. "The CPC suggested that the assumption that the three tier market would be maintained with increasing margins in each tier could be unrealistic. There was a real danger that a fourth price tier would emerge and that the US market might follow the... |
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| 4. | Title: | Australia |
|---|---|---|
| Bates: | 660904286/660904292 | |
| Date: | 1977 | |
| Rating: | |
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| Source: | Brown & Williamson | |
| Page Count: | 7 | |
| Type: | Report | |
| Summary: | Outline of Australian market including a sketch of the diversified interests of AMATIL, which included WD & HO Wills, and suggesting a link to the Bank of NSW via Dean Wills. Latter part of notes focuses on Kent Brand. Notes that promotion of Kent cigarettes has been tied into food. Splits the Kent market into 80% "non-health" and 20% "health". Suggests a strength is that Kent attracts new smokers, has a relatively young profile. Suggests that the tar & nicotine numbers need to be lowered to attract "health conscious" smokers. [Ed: This document was cited in the research paper "The Austra... |
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| 5. | Title: | Consumer Panel Test Number 1 |
|---|---|---|
| Organisation: | Philip Morris | |
| Bates: | 2057092037/2057092040 | |
| Date: | July 1993 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 4 | |
| Type: | Report, Other | |
| Summary: | Summary of research into smoker preferences for mild cigarettes. Includes testing "effect of 'mild' print information on sensory ratings" and concludes that there are significant cigarette-by-smoker group interactions on strength and liking perceptions, that perception of strength is related to tar per puff/ tar banding, that smokers like the brands which are most like their own, and that both tar-per-puff and brand family influence judgements of strength and liking. [Ed: This document was cited in the research paper "The Australian cigarette brand as product, person, and symbol" by SM Cart... |
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| 6. | Title: | [Facsimile to J. Myracle re Marlboro soft pack] |
|---|---|---|
| Author: | Housepeters, T | |
| Organisation: | PML Moorabbin, Australia | |
| Bates: | 2074867834/2074867834 | |
| Date: | 17 May 1983 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 1 | |
| Type: | Facsimile | |
| Summary: | PML facsimile from T Housepeters re Marlboro soft pack. "As you are aware, our intention is to import US produced soft pack labelled for consumption in the Australian market in order to replace the locally produced product. The local CI analyses indicates that US produced Marlboro is above the tar and nicotine banding requirements of 16mg". "Would you please investigate the feasibility of producing a Marlboro specifically for Australia, 1mg lower than that currently produced in the USA." Also asks for assistance re: replacing Philip Morris Executive with Philip Morris Commander. [Ed: Th... |
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| 7. | Title: | Presentation Longbeach research study no. 7727 |
|---|---|---|
| Author: | Sweeney, B | |
| Organisation: | Brian Sweeney and Associates (Australia) | |
| Bates: | 2504204122/2504204136 | |
| Date: | September 1992 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 15 | |
| Type: | Speech, presentation, etc. | |
| Summary: | Brian Sweeney & Associates prepared a market research report on Longbeach. Comments from smokers of Longbeach on the packaging found the packet to be "friendly, inviting, beachy, happy, peaceful, relaxing". [Ed: This document was cited in the research paper "The Australian cigarette brand as product, person, and symbol" by SM Carter.] |
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| 8. | Title: | Australia 1981 operating plan |
|---|---|---|
| Organisation: | RJ Reynolds International | |
| Bates: | 505525649/505525653 | |
| Date: | September 1980 | |
| Rating: | |
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| Source: | R.J. Reynolds | |
| Page Count: | 5 | |
| Type: | Report; Revision | |
| Summary: | 1981 Operating Plan for Australia includes details of brands in the market...observes that there has been a slowdown in new brand introductions due to high risks and previous failure rate, also that there is an emphasis on light/mild. [Ed: This document was cited in the research paper "The Australian cigarette brand as product, person, and symbol" by SM Carter.] [Ed: This document was cited in the research paper "Going below the line: creating transportable brands for Australia's dark market" by SM Carter] |
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| 9. | Title: | World cigarette market trends 1985 |
|---|---|---|
| Organisation: | BATCo Marketing Intelligence Department | |
| Bates: | 303594867/303594921 | |
| Date: | December 1986 | |
| Rating: | |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 55 | |
| Type: | Report, Marketing | |
| Summary: | BAT Marketing Intelligence Department report prepared in December 1986, reporting on the World Cigarette Market for 1985. Contents: World Cigarette Market 1965-1985 Free World - Geographical Analysis Free World - Segments Free World - Companies/Brands Free World - Recent Developments Free World - International Filter Brands Free World - Exports Incidence trends and consumer demand Concerning Australia (page 18 of the pdf): "Australia grew steadily throughout the 1970's reaching a peak in 1982 and showing some decline since then. A significant feature in this market over the past decade has... |
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| 10. | Title: | Establishing and implementing a communications strategy [includes a case study on Benson & Hedges in Australia] |
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| Organisation: | British American Tobacco (BATCo) | |
| Bates: | 303625613/303625641 | |
| Date: | 1990 | |
| Rating: | |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 29 | |
| Type: | Presentation, speech, etc. | |
| Summary: | BAT document addressing the theory of developing and implementing a communications strategy. Provides a case study of Benson & Hedges (B&H) in Australia. Outlines the brand's history, the role of B&H in corporate marketing strategies and evaluates strategies used. Notes B&H was launched in 1962 as a prestige brand in a 20s pack. B&H held market leader status in 1969/1970. Major strengths of B&H are noted as: "The 'gold' property; The 'Benson & Hedges' name; Market leader status; Supplementary brand choice for Winfield smokers; Quality." Major weaknesses are noted as: "Personality - con... |
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