|
|
1 to 10 of 92
| 1. |
Title: |
Marlboro merchandise |
|
Date: |
0000 |
|
Rating: |
 |
|
Type: |
Photograph |
|
Summary: |
A photograph of children carrying Marlboro promotional merchandise given away at a Marlboro sponsored event. |
|
|
View File |
| 2. |
Title: |
Marlboro Man was tailor-made for kids |
|
Author: |
Reuter |
|
Resource: |
The Australian Financial Review |
|
Date: |
24 April 1996 |
|
Rating: |
 |
|
Page: |
16 |
|
Type: |
Newspaper article |
|
Summary: |
Reports on the influence of advertising on youth's first choice of cigarette brands, in particular the Marlboro brand. |
|
Copyright: |
Copyright restrictions prevent us from showing you the contents of this document. |
| 3. |
Title: |
Smoking on the increase among teens |
|
Author: |
Ferrari, J |
|
Resource: |
The Weekend Australian |
|
Date: |
18 November 1995 |
|
Rating: |
 |
|
Page: |
52 |
|
Type: |
Newspaper article |
|
Summary: |
Reports on smoking in adolescents on the rise, due to celebrity endorsement and desiring the fashion image associated with smoking. |
|
|
View File |
| 4. |
Title: |
Tobacco deal means high noon for Marlboro Man |
|
Resource: |
The Australian |
|
Date: |
27 May 1997 |
|
Rating: |
 |
|
Page: |
6 |
|
Type: |
Newspaper article |
|
Summary: |
'Cool' images of smoking are to be banned, such as the Marlboro Man and Joe Camel, as they encourage young people to take up smoking. |
|
|
View File |
| 5. |
Title: |
Teens key to tobacco attack |
|
Resource: |
Daily Telegraph-Mirror |
|
Date: |
25 July 1995 |
|
Rating: |
 |
|
Page: |
22 |
|
Type: |
Newspaper article |
|
Summary: |
Reports on allegations that the tobacco industry is targeting youth and hooking them with addictive levels of nicotine. |
|
|
View File |
| 6. |
Title: |
'Fashion' leads teens to smoke |
|
Resource: |
Sunday Telegraph |
|
Date: |
19 November 1995 |
|
Rating: |
  |
|
Page: |
62 |
|
Type: |
Newspaper article |
|
Summary: |
Reports that adolescent smoking is on the rise, due to celebrity endorsement and students wanting the image. |
|
|
View File |
| 7. |
Title: |
Regional Marlboro study |
|
Author: |
So, F |
|
Organisation: |
Philip Morris Asia Incorporated (Hong Kong) |
|
Bates: |
2504025969/2504025969 |
|
Date: |
10 May 1993 |
|
Rating: |
 |
|
Source: |
Philip Morris |
|
Page Count: |
1 |
|
Type: |
Memorandum |
|
Summary: |
Memo from Frankie So to Alice Lui updating her on the Regional Marlboro Study. |
|
|
View File |
| 8. |
Title: |
Marlboro image study: discussion guide |
|
Author: |
Liu, A |
|
Bates: |
2504053144/2504053144 |
|
Date: |
14 April 1993 |
|
Rating: |
 |
|
Source: |
Philip Morris |
|
Page Count: |
1 |
|
Type: |
Telex |
|
Summary: |
Fax note from Alice Liu (Philip Morris International) to Mark Hulit (Philip Morris Asia) regarding the Regional Marlboro Image Study clarifying survey questions to be used. |
|
|
View File |
| 9. |
Title: |
Marlboro image study |
|
Author: |
Liu, A |
|
Bates: |
2504053179/2504053179 |
|
Date: |
13 April 1993 |
|
Rating: |
  |
|
Source: |
Philip Morris |
|
Page Count: |
1 |
|
Type: |
Telex |
|
Summary: |
Fax note from Alice Liu (Philip Morris International) to Mark Hulit (Philip Morris Asia) in response to his fax (see PM2504053216/3217).
Answers are provided to the list of questions he forwarded concerning the Regional Marlboro Image Study.
Read this memo in conjuction with PM2504053183/3185. |
|
|
View File |
| 10. |
Title: |
Marlboro image study |
|
Author: |
Liu, A |
|
Bates: |
2504053218/2504053219 |
|
Date: |
12 April 1993 |
|
Rating: |
 |
|
Source: |
Philip Morris |
|
Page Count: |
2 |
|
Type: |
Telex |
|
Summary: |
Telex from Alice Lui to Mark G. Hulit answering his questions on the Marlboro Image Study. See PM2504053216/3217 for Hulit's telex containing the questions. |
|
|
View File |
|