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1 to 10 of 35
| 1. | Title: | Orlando Conference: summary of BATCo participants' comments |
|---|---|---|
| Bates: | 502585153/502585154 | |
| Date: | 19 February 1992 | |
| Rating: |  |
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| Source: | British American Tobacco (BATCo) | |
| Page Count: | 2 | |
| Type: | Notes | |
| Summary: | Refers to the BAT Marketing Conference held in Orlando from November 19-23 1991. Under the heading "Other comments" notes: "There is a need to adopt more professional marketing techniques Group-wide e.g. specific targeting of sponsorship." "ITC would like to send marketing representatives to B&W, Australia, Argentina and Malaysia in order to study competitive strategy under pressure." [Ed: This document was cited in the research paper "Going below the line: creating transportable brands for Australia's dark market" by S M Carter] |
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| View File |
| 2. | Title: | Australian Marlboro Outsert - Marlboro Filter & Lights 25s Europack |
|---|---|---|
| Author: | Smith, VA | |
| Organisation: | Philip Morris | |
| Bates: | 2078450631/2078450631 | |
| Date: | 4 May 2000 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 1 | |
| Type: | ||
| Summary: | Email forwarded by V Smith re Australian Marlboro Outsert - Marlboro Filter & Lights 25's Europack. Reports that Australia has cancelled plans to use outserts for current production requirements. [Ed: This document was cited in the research paper "Going below the line: creating transportable brands for Australia's dark market" by SM Carter] |
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| 3. | Title: | Australia: ten years of advertising |
|---|---|---|
| Author: | Shoebridge, N | |
| Organisation: | Business Review Weekly | |
| Bates: | 83609386/83609387 | |
| Date: | 25 October 1985 | |
| Rating: | |
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| Source: | Lorillard | |
| Page Count: | 2 | |
| Type: | Computer printout | |
| Summary: | Report of a BRW article which noted that four cigarette brands had been launched that year and all had failed: PM Green and Gold 25s; Rothman Holdings Courtleigh Satin Leaf; Amatil's Borkum Riff and RJ Reynolds Vantage which used the slogan "To smoke or not to smoke". Notes that consumers "chose the latter option". [Ed: This document was cited in the research paper "Going below the line: creating transportable brands for Australia's dark market" by SM Carter] |
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| View File |
| 4. | Title: | Australian Marlboro Outsert - Marlboro Filter & Lights 25s Europack |
|---|---|---|
| Author: | Graebner, C | |
| Organisation: | Philip Morris Limited | |
| Bates: | 2078450632/2078450632 |