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1 to 1 of 1
| 1. | Title: | A public relations strategy |
|---|---|---|
| Organisation: | Campbell Johnson Limited | |
| Bates: | 2501160781/2501160803 | |
| Date: | 20 November 1978 | |
| Rating: |  |
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| Source: | Philip Morris | |
| Page Count: | 23 | |
| Type: | Report, Other | |
| Summary: | A report prepared by Campbell-Johnson Ltd for the Tobacco Advisory Council (TAC, UK) titled "A public relations strategy". The paper recommends a list of public relations strategies for the tobacco manufacturing industry in the United Kingdom for the 1980s. The document may provide useful background information for researchers investigating documents that concern the Australasian region. Under the heading, "The Medical Challenge", the consultants imply that people will eventually expire and as smoking causes ill-health then the UK economy will benefit as their will be less elderly people fo... |
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