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1 to 5 of 5
| 1. | Title: | Hong Kong Yams Study 1993 a qualitative investigation of young adult male smoker values, lifestyles and brand images |
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| Organisation: | Research International Asia & Research International UK | |
| Bates: | 2504019838/2504019879 | |
| Date: | December 1993 | |
| Rating: |  |
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| Source: | Philip Morris | |
| Page Count: | 42 | |
| Type: | Report, Other | |
| Summary: | Research report prepared for Philip Morris Asia Inc. and Philip Morris International by Research International Asia for an on behalf of Research International UK. Hong Kong YAMS Study 1993 a qualitative investigation of young adult male smoker values, lifestyles and brand images. "With Hong Kong one of the region's most mature markets, the territory was selected as the first market research to be conducted ... the young adult smoker study ... examines young adult lifestyles, attitudes and aspirations, as well as their opinions of media, advertising and various cigarette brand, promotion and s... |
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| 2. | Title: | A study of values, lifestyles and brand images among Taiwanese young adult male smokers |
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| Organisation: | Research International Asia | |
| Bates: | 2504053019/2504053024 | |
| Date: | 27 July 1994 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 6 | |
| Type: | Publication, Other | |
| Summary: | Report prepared by Research International Asia for Philip Morris Asia Inc, 27 July 1994. "The principle objective of the study is to gain an insight into lifestyles and behaviours in order to obtain a better understanding of how and why consumers perceive brands in certain ways. This approach also looks to identify how changes in society will affect their brand attitudes in the future. In short, this research addresses the issue of branding and communication." "How can Philip Morris maximise its appeal to the YAMS segment?" [Ed: Cited in the research paper investigating: Creating a tobacc... |
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| 3. | Title: | Low flavor brands image study - supplementary data/recommended action |
|---|---|---|
| Author: | Tidwell, F | |
| Bates: | 500741604/500741605 | |
| Date: | 23 January 1970 | |
| Rating: | |
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| Source: | R.J. Reynolds | |
| Page Count: | 2 | |
| Type: | Marketing research | |
| Summary: | Inter office memo reviews results of market research for Kent |
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| 4. | Title: | Hong Kong YAMS study 1993 Philip Morris Asia Inc.: a study of values, lifestyles and brand images among Hong Kong young adult male smokers |
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| Organisation: | Research International Asia Pte Ltd | |
| Bates: | 2504029966/2504030142 | |
| Date: | 2 December 1993 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 177 | |
| Type: | Speech, presentation, etc. | |
| Summary: | Hong Kong YAMS Study 1993: a study of the values, lifestyles and brand images among Hong Kong young adult male smokers prepared by Research International Asia for Philip Morris Asia Inc. |
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| 5. | Title: | Hong Kong YAMS study 1993 Philip Morris Asia Inc.: a study of values, lifestyles and brand images among Hong Kong young adult male smokers |
|---|---|---|
| Organisation: | Philip Morris Asia Incorporated | |
| Bates: | 2504053220/2504053299 | |
| Date: | January 1994 | |
| Rating: | |
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| Source: | Philip Morris | |
| Page Count: | 80 | |
| Type: | Report, Marketing research | |
| Summary: | Final report of the 1993 Hong Kong Young Adult Male Smokers study that researched the values, lifestyles and brand images. [Ed: Cited in the research paper investigating: Creating a tobacco culture among young Asians.] |
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