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1 to 1 of 1
| 1. | Title: | PM International 1989 - 1993 business plan |
|---|---|---|
| Organisation: | Philip Morris International | |
| Bates: | 2500103013/2500103028 | |
| Date: | March 1989 | |
| Rating: |  |
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| Source: | Philip Morris | |
| Page Count: | 16 | |
| Type: | Report, Other | |
| Summary: | The PM International Business Plan 1989-1993 provides market capsules for their major markets. Includes brief on Japan. "Untapped potential" markets include Indonesia and Thailand. China: "Our policy has been to do business with China rather than in China. We are reviewing this approach, due to the market's strategic importance and economic changes taking place in the country. ... We have determined that establishing a successful manufacturing link with the Chinese is a long-term goal which is critical for realizing significant growth in the domestic market. We will concentrate our effort... |
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