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1 to 1 of 1
| 1. | Title: | PML 2RF presentation New York, May 29, 1992 |
|---|---|---|
| Organisation: | Philip Morris (Australia) Limited | |
| Bates: | 2504204066/2504204084 | |
| Date: | 29 May 1992 | |
| Rating: |  |
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| Source: | Philip Morris | |
| Page Count: | 19 | |
| Type: | Speech, presentation, etc. | |
| Summary: | Philip Morris Australia 2nd rolling forecast presentation to the New York office, 29 May 1992. Notes the pricing wars in reporting market developments for the period July - Dec 1991: "Starting in August of last year [August 1991], Wills began an aggressive drive for volume. It started with the launch of their Horizon brand, in packs of 50, at zero gross margin, and with heavy support. This was in line with previous supervalue launches which have combined a larger pack with a substantial price discount. Horizon was offered at a discount per stick of 14% to Longbeach 40s and 29% to Peter Jac... |
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