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1 to 1 of 1
| 1. | Title: | Philip Morris Incorporated competitor activity report 1985 |
|---|---|---|
| Organisation: | BAT Marketing Intelligence Department | |
| Bates: | 516003073/516003167 | |
| Date: | March 1985 | |
| Rating: |  |
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| Source: | Brown & Williamson | |
| Page Count: | 95 | |
| Type: | Report | |
| Summary: | BAT Millbank Marketing Intelligence Department March 1985 report on Philip Morris Inc, the fourth in a series of Competitor Activity Reports on PM. The report summarises the global activities of PM and provides an in-depth analysis of their marketing activities. This report focuses on PM activities since 1982. Notes, "Philip Morris remains the single most important threat to B.A.T.'s position as the No. 1 Free World Tobacco Company. Although Philip Morris, like all the major tobacco companies, has been hit by the worldwide economic recession and excise increases ... it continues to grow fa... |
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