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1 to 10 of 145
| 1. |
Title: |
Marlboro 20 Smoking reduces your fitness |
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Organisation: |
Lorillard |
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Bates: |
87693898/87693898 |
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Date: |
16 December 1992 |
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Rating: |
 |
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Source: |
Lorillard |
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Page Count: |
1 |
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Type: |
Pack, Copy of cigarette package |
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Summary: |
Copy of Marlboro 20's pack from Australia in Lorrilard's files. |
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| 2. |
Title: |
[Cigarette analysis: Marlboro] |
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Bates: |
597000005/597000005 |
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Date: |
undated |
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Rating: |
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Source: |
Brown & Williamson |
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Page Count: |
1 |
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Type: |
Report, Scientific |
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Summary: |
Cigarette analysis of Marlboro found in B&W documents in an "Australia" file. Includes Nicotine 2.1 mg/cigarette. |
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| 3. |
Title: |
Marlboro in Australia |
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Author: |
McMurtie, D; Miller, B |
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Organisation: |
British American Tobacco |
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Bates: |
608130399/608130399 |
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Date: |
9 February 1999 |
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Rating: |
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Source: |
Brown & Williamson |
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Page Count: |
1 |
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Type: |
Email |
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Summary: |
Internal Memorandum regarding Marlboro in Australia.
Information being circulated between BAT's international offices about how PM "went about doing product in Australia for Marlboro" - assume this means project classic. |
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| 4. |
Title: |
Evaluation of an experimental "Marlboro-Type" product from Australia |
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Author: |
Crellin, R; Jenkins, C |
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Organisation: |
British American Tobacco Company Limited |
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Bates: |
570321821/570321842 |
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Date: |
12 August 1976 |
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Rating: |
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Source: |
Brown & Williamson |
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Page Count: |
22 |
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Type: |
Report |
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Summary: |
"Evaluation of an experimental "Marlboro-Type" product from Australia, laboratory report No. L.531, restricted". Analysis done in the Southampton laboratories of an experimental brand specifically formulated to compete against Marlboro in the Australian market. Clearly demonstrates that Marlboro was thought to be competing via its BLEND, not just its advertising/marketing. "The blend analysis results indicate that a reasonable match in blend nicotine and sugars has been achieved." Notes that the paper used for Marlboro is far more porous, effecting subjective deliveries.
Notes also that the... |
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| 5. |
Title: |
Is Marlboro medium the cowboy's vital accessory? |
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Organisation: |
British American Tobacco (BATCo) Marketing Intelligence Department |
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Bates: |
500051515/500051524 |
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Date: |
July 1994 |
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Rating: |
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Source: |
British American Tobacco (BATCo) |
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Page Count: |
10 |
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Type: |
Report, Marketing |
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Summary: |
Reports that Marlboro Medium, the mid tar line extension, is available in eight markets outside the USA. Noting that it was introduced in Hong Kong in June 1993.
"Medium was introduced, primarily as a defensive measure, targeting male smokers who perceived Lights as too light in taste and the white filter and gold/white packaging too feminine and unmacho." (page 500051516)
"Medium is therefore positioned as THE ANSWER TO THE INCREASING NEED OF YOUNG MALE SMOKERS FOR A LIGHTER MARLBORO WITH THE TASTE SENSATION AND THE SAME FAMILIAR RED CHEVRON OF THE PARENT VERSION." (emphasis in original) (... |
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| 6. |
Title: |
Lucky Strike test candidates LF3 & LF5 |
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Author: |
Hamann, M |
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Organisation: |
Brown & Williamson Tobacco Corporation |
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Bates: |
597002920/597002921 |
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Date: |
19 January 1993 |
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Rating: |
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Source: |
Brown & Williamson |
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Page Count: |
2 |
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Type: |
Memorandum |
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Summary: |
Brown & Williamson Tobacco Corporation Research & Development memo from M.A. Hamann to Russell Cameron of the Malaysian Tobacco Company. Marcel Hamann replies to Russel Cameron on interpretation of Consumer Product Test results on two blends of Lucky Strike Filter (LF3 & LF5). B&W was interested in how younger smokers fared in these survey results. According to him, "LSF total and younger franchise smokers prefer the current product. Marlboro total and younger smokers have no preference between LF5, LF3 and Marlboro. Dunhill total and younger smokers have no preference between LF5, LF3 and Ma... |
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| 7. |
Title: |
Malaysia - Lucky Strike FT - Product Progression Since Launch. |
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Author: |
Martinez, P |
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Organisation: |
Brown & Williamson Tobacco Corporation |
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Bates: |
621617592/621617594 |
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Date: |
undated |
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Rating: |
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Source: |
Brown & Williamson |
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Page Count: |
4 |
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Type: |
Report |
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Summary: |
Between July 1984 to July 1988 B&W was making recommendations to the Malaysian Tobacco Company (MTC) on product modification for Lucky Strike FT since its smoke was more irritating than Marlboro, the blend was referred to as "ERIK blend guidelines". In May 1985 "B&W recommended to increase filter P.D. to 60mm and to implement 5 to 10% tip ventilation. These modifications would make the product less irritating." In July 1985 "the product was launched without implementing B&W's recommendations." In March 1987, "B&W found the product to be more irritating than Marlboro." |
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| 8. |
Title: |
Lucky Strike Lights - Malaysia. |
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Author: |
Miller, R |
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Organisation: |
Brown & Williamson Tobacco Corporation International |
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Bates: |
620448135/620448135 |
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Date: |
27 January 1991 |
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Rating: |
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Source: |
Brown & Williamson |
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Page Count: |
1 |
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Type: |
Letter |
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Summary: |
Bob Miller's letter to Iain Hacking on the delivery levels for Lucky Strike Lights which he says are dependent on Marlboro Lights; "In terms of the delivery level for Lights, our limited to date has been focused on a delivery level equivalent to that of Marlboro Lights. Obviously without a Marlboro Lights in the Malaysian market this is difficult to do." [Ed Note: Adjustments to levels are determined by competitor's brands.] |
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| 10. |
Title: |
[Note from P.C. Godby, to various, re: Singapore - seizure of 555] |
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Author: |
Godby, PC |
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Bates: |
502649039/502649039 |
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Date: |
8 August 1994 |
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Rating: |
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Source: |
British American Tobacco (BATCo) |
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Page Count: |
1 |
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Type: |
Memorandum |
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Summary: |
Counterfeit State Express 555 cigarettes were seized from a ship unloading in Singapore. Notes that counterfeit Marlboro were also seized. The products were imported from Eastern Europe. |
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