Join us in monitoring and researching the promotional activities of the global tobacco industry.
"In our opinion, [after taxation] the other two regulatory environment changes that concern the industry the most are homogenous packaging and below-the-counter sales. Both would significantly restrict the industry's ability to promote their products." Morgan Stanley Research (2007)
Internationally, there are several programs designed by the tobacco industry to provide the impression that they are serious about reducing youth smoking.
Examples of Industry Youth Programs
'I've Got the Power' is Defended
Schools should decide if programme has value Kevin Donnelly, Director of the organization that created 'I've got the power', defends it in the NZ Herald, 26 January 1999.
The Critiques
General Critiques of the Industry's Approach to Youth
Trust Us: we're the tobacco industry (ASH UK)
Danger in the Playground (ASH UK)
Critiques of Youth Access Strategy
Tobacco Industry "Prevention" Programs. Americans for Nonsmokers' Rights. September 1998.
Big Tobacco: still addicting kids
Campaign for tobacco-free kids.
Critical Analysis of Youth Access Laws
Report prepared for the Canadian Cancer Society by Melodie Tilson. September 2002. Provides a critique of programs designed to reduce youth access to cigarettes.
Critique of Education Campaigns
The Pied Pipers of Puffing
Simon Chapman in Tobacco Control 1999;8:14 (Spring).
Dubious Marketing
Marketing to Youth
Campaigners accuse tobacco firm of dubious ploy.
Simon Chapman, BMJ 2000;320:1427 (27 May).
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